Three in four American small business owners increased their customer base in the first half of 2015, according to Hiscox’s annual DNA of an Entrepreneur study of more than 4,000 owners from around the world. While the first two months of 2016 have been tumultuous for the global economy, that doesn’t mean small businesses need to abandon their growth agendas for the year.

Social media is amazing when you know how to use it; however, with so many people, posts, likes, shares, it’s very easy for even a practiced online marketer to get overwhelmed at times. The volume of content can keep you scrolling with no end in sight.

High-quality content is mandatory if you want social media users to become regular visitors and customers on your channels. Content is always king, and high-quality content is the only way to endear yourself to search engines. Google demands high quality content all the time—and since Google commands 31 percent of all web traffic—you want to always be on its good side. When you have high-quality content it can help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers.

There are many people interested in starting up their own business. Over the long term, it is vital to increase sales and reduce expenses as much as possible. There are a lot of people who have been able to do this with great success in the past. If you are looking for ways to build your business, finding ways to save money is essential. Here are several tips for business owners to save money on their business.

While no one disputes that a business has to grow to be successful, the truth is, unless a customer base is maintained and encouraged to not go elsewhere, there'll be no growth. That being said, let's examine several top ways to grow your customer base.

Rewarding Your Returning Customers
Rewarding your returning customers with incentives like loyalty programs is one of the foremost ways to both keep and grow a regular customer base.

If you feel uneasy about starting up your own business, you’re not alone. It’s old news now that many promising companies pop up everyday, then disappear without a trace. Many never had a chance to gain traction.

They made common mistakes. They never developed a good marketing campaign, hired inexperienced sales people, ran out of capital, or mismanaged their money.

In the past few years, the popularity of voucher codes has rose up. Keeping this in mind a number of e-commerce sites have come up with voucher codes and discount codes which helped them to lure more customers to their sites. In short, voucher codes now plays a major role in digital marketing.

Importance of voucher codes have paved way for building up coupon sites. Dealslands, which is a one of the leading coupon providing site of the UK, brings in fresh coupons that are easy to use.

Setbacks. Every small business owner and entrepreneur encounters them at some point as they build their startup. What separates successful businesses from those less likely to succeed is their ability to overcome adversity, learn from their mistakes and come back better than ever.

Donald Cyprian, Founder of Instant Christ™, the first-ever Christian and faith-based social media platform, offers 5 ways to deal with startup setbacks:

Being a successful entrepreneur comes with its share of ups and downs. There are times everything is on your side and working with you, while other days it can feel as if the whole world is against you.  Far too often we hear of all the positives: freedom, money, make your schedule, be your own boss and so on. Indeed, these are many of the great perks of entrepreneurship. But at the same time, people need to be realistic, and know that the good times are going to come with lots of down times, too. 

The tax season is stressful for everyone, but especially so for small business owners.  Whether you have an internal tax professional on staff or outsource that function to an external agency, an accountant may be one of the most important positions in your organization.  This trusted advisor will be your guide on your financial journey and suggest detours when the numbers show that you are straying from profitability.

Almost every marketer with even a hint of experience in the field of marketing remains backed up with a content marketing plan. But just a few of them are able to get what they want from their strategies. According to a Content Marketing Institute report:

• Just 30% B2B marketers believe that their content marketing strategies are effective.