social media

This holiday season, the need for cost-effective marketing tools is more important than ever – especially for small businesses. With a continued shift of shopping to the Web expected, using social media to reach customers with special coupons and other incentives, will be critical to success. In addition to using social media to communicate offers, these channels allow small businesses to create a dialogue with their customers and reach a broad audience with a minimal cash outlay.

Here at IdeaCafe we were thinking of possibilities to create new networking opportunities for the thousands of Idea Cafe Regulars. And then it hit us: we can use the existing social platforms! So, you are hereby cordially invited to join Idea Cafe on Facebook, LinkedIn and Twitter. Click on the links to join the Idea Cafe community on the respective online service.

For small business owners, the new world order of social media can seem intimidating, if not confusing, but that is no excuse not to explore it. When Social Media can offer very powerful marketing tools that are often extremely affordable, and in many cases FREE, how can you afford not to? We here at WOMbeat! have built social media into our overall strategy, and the payoffs have been tremendous from day one.

What is Social Media?