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August, 2015

Start Up Smart with these 5 Tips for Creating a Business on a Shoestring

Submitted by Hunter Hoffmann on Mon, 08/17/2015 - 11:36

Starting your own business is an essential part of the American dream for many people.  But, it can be a tough mountain to climb.  Not only do you need to have the courage to actually branch out on your own, and possibly fail, you also need money and resources to get going.  You’ll never get rid of all the risks involved with starting your own business, but you can be smart about how you do it to minimize your downside.

Should PR Focus on Reach or Conversions?

Submitted by Wallace James on Mon, 08/17/2015 - 11:58

Reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach has the benefit of providing insight into how PR is helping top level brand awareness. Conversions enable businesses to become aware of the number and frequency of visitors converting into desired actions such as sales. 

IdeaCafe Celebrates its 20th Anniversary!

Submitted by Elena on Mon, 08/17/2015 - 14:23

20 Milestones of the Past 20 Years

Idea Cafe was born two decades ago, on August 15, 1995. Amazon, eBay, craigslist, and Match.com all went live that same year. In fact in 1995, only 16 million people with a dead-slow internet connection were online, less than half a percent of the human race (for comparison - today, it’s 3 billion of us which is 40 percent of the planet).

Explore - 5 Steps Prior Buying A Business

Submitted by Daniel Clark on Mon, 08/17/2015 - 15:14

Buying a business is one of the most vital step in your life. No matter it is an innovative challenge or the dream of being your own boss, or the lure of a more attractive market, it requires a wise decision and smart steps to reduce the anxiety that comes with stepping into the unknown. Below are five steps which are often ignored.  These buyers are often confused and unfocused with these steps. All five steps show up in the early hours in the procedure and will spell the difference between business-buying success and failure. Let’s explore some steps for buying a Florida business:

Is Your Office Operating at Full Capacity?

Submitted by Heather Legg on Tue, 08/18/2015 - 11:51

It can happen; things go can go wrong in your office, and then what happens next?

Have you thought about what would happen if your AC breaks down in the middle of summer, or your printers all crash the day before a big presentation?

This even relates to employees - what if for whatever reason someone can't get to work or can't get work done, or they quit much to your surprise - what now?

Why Ecommerce Business Owners Should Learn SEO

Submitted by Patrick Wilson on Wed, 08/19/2015 - 11:20

Running a successful ecommerce store is a challenging task because there are too many competitors in the market. Everyone is vying for customers’ attention, but only a few are truly making profit. Some people think that SEO or search engine optimization is not important for ecommerce as it’s an online retail business, not a blog or service related website. It is a major misconception because in this highly competitive market, it is absolutely crucial to learn SEO techniques to make your ecommerce site popular among target customers.

The Art Of Corporate Gift Giving In An International Business

Submitted by John Smith on Wed, 08/19/2015 - 11:24

The main purpose of offering a gift – whether by a person or a company – is to please and delight the recipient. Regardless of the reason, it is important that the giver focuses on the needs and expectations of the recipient. This way gift giving becomes an art, a habit that can do a lot of good to your business.

Careless, routine and inappropriate gifts can do more harm than good. Presents are not meant to replace good business practices, a caring attitude, manners or goodwill. Furthermore, you must never offer a gift as bribe for services rendered or favors. In the business environment actions are interpretable. You cannot let that happen with a corporate gift, because you risk ruining your reputation.

Is Your Company up to OSHA Standards?

Submitted by Brooke Chaplan on Thu, 08/20/2015 - 13:41

The Occupational Safety and Health Administration creates safety standards that employers all over the country must follow. These standards ensure employers create policies and other protocols to avoid serious injuries or death on the job. Companies not up to OSHA standards could face fines and other heavy enforcement actions. It is important your company meets or exceeds these expectations and below is a guide to help you know where you can improve.

Make It Your Business to Truly Know Who is Working for You

Submitted by Adam Griffith on Fri, 08/21/2015 - 09:22

When you are in charge of running a business, you wear myriad of hats.

From being the person who ultimately oversees the purse strings to the guy or gal who is responsible for growing the company, the tasks seem to be never-ending.

Oh, did we mention having a hand (if not the final decision) in hiring people?

Better Yourself and Your Business: 6 Actions Every Owner Should Take

Submitted by Rachelle Wilber on Fri, 08/21/2015 - 09:49

Dreams are only as good as the steps taken to achieve them. While hard work certainly does pay off, knowing how best to spend your time improving your skills and your business is time well spent. Without this crucial process, stagnancy consumes the brand, destroying any predicted potential.

Better Your Education
Each time a new generation begins filtering into the work pool, the future of business is redefined. In order to stay on top of this continually evolving cycle, you have to keep learning and keep studying. Heading back to an advanced school like NJIT for a Technology MBA is one way to stay on top of the connection between evolving management systems and modern innovation.