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July, 2010

Factoring vs. A/R Financing: What’s the Difference?

Submitted by Tom Klausen on Mon, 07/05/2010 - 16:03

In today’s tight credit environment, more and more businesses are having to turn to alternative and non-bank financing options to access the capital they need to keep the gears of their business running smoothly.

There are a number of different tools available to owners of cash-strapped businesses in search of financing, but two of the main ones are factoring and accounts receivable (A/R) financing. Sometimes, business owners lump these two options together in their minds, but in reality, there are a few slight differences that result in these being different financing products.

The Pervasion of Disrespectful Marketing

Submitted by David Jackson on Tue, 07/06/2010 - 10:04
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Question: What's the best way to lose potential customers?

Answer: Piss them off.

Yet, that's exactly what many Internet marketers are doing...pissing off potential customers. How? By using disrespectful marketing methods. Unfortunately, there seems to be a pervasion of intrusive and disrespectful marketing on websites across the Internet.

Do-It-Yourself Public Relations: Secrets to Getting PR with a Little Know-How and Elbow Grease

Submitted by Marsha Friedman on Thu, 07/08/2010 - 16:35
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The cycle of marketing was once summarized in the story of the circus coming to town.

If the circus is coming to town and you buy a billboard saying “Circus Coming to the Fairground Saturday,” that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local paper picks it up, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.

The 10th Idea Cafe's Small Business Grant Now Open For Applications!

Submitted by Elena on Tue, 07/13/2010 - 16:15
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Today, we are thrilled to officially open the 10th Idea Café Small Business Grant, sponsored by Liquid Web Inc. The entrepreneur, who comes on top in the competition against thousands of other small business owners, will receive a $1,000.00 check, heaps of free publicity and national recognition.

This Grant is all about getting entrepreneurs to take steps toward living their dream and pursuing new heights. In a search for the most creative small business idea, the contest is designed to spur the imagination and spirit of entrepreneurism.

5 Steps to Building Brands Online

Submitted by TJ Philpott on Tue, 07/20/2010 - 14:54
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When marketing on the internet building brands becomes very important due to these immense amount of traffic and competition. All too often online marketers get so involved in promoting their products and/or services they lose sight of the importance of business branding. Creating a unique identity online helps people identify you from the 'pack' and also more quickly relate a certain product, service or niche to you or your business. Developing brand recognition is actually a very intricate part of your marketing strategy that should not be overlooked. If done correctly your business branding can bring you an unreal amount of traffic and all with little or no effort.

14 Website Design Tips That Will Help You Convert More Prospects Into Buyers

Submitted by David Jackson on Mon, 07/26/2010 - 05:42
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If you've ever wondered what it takes to build a website that converts prospects into buyers, this article is for you. While I've seen poorly designed websites make money, those types of sites are more the exception than the rule. It's been my experience, most successful websites share common design characteristics that make them appealing to prospects.

Following are 14 website design tips that will help you convert more prospects into buyers:

7 Steps To Creating a Website and Generating an Income From it

Submitted by Michael Kaz on Tue, 07/27/2010 - 08:33
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1. Decide on what kind of website you want to create, ideally a field you’re an expert in i.e. a website about Ferrari sports cars. Then draw up a draft of your website on paper, outlining what layout you’d like, as well as the content needed; text, pictures, videos and links.

2. Then use website creation software to design your site; some good ones are Adobe Dreamweaver and Microsoft Publisher. If you don’t want to pay for website development software, some websites have online tools for this purpose, such as Google Sites, or you can download Webplus from free Serif software’s website.

Four Email Marketing Tactics That Matter in 2010

Submitted by Simone Collins on Wed, 07/28/2010 - 05:10
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According to a survey conducted by eMarketer, 2010 is going to be a much better year for email marketing and social media alike. The survey showed that 69% of respondents plan to increase spending on email marketing efforts. Pehaps not surprisingly, e-mail and social media are topping the list of marketing tactics that respondents will increase spending on in 2010.

Social Media Marketing - online business networking

Submitted by Russell Masters on Thu, 07/29/2010 - 07:10
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Social media platforms such as Twitter, Blogging, Facebook, Video Channels etc... provide website owners with new ways to both increase visibility to their sites without relying strictly on the search engines and engage people in an online networking environment that they may not have engaged with before.

Social media is a powerful tool for building brand recognition and increasing visibility but don't mistake Social Media Optimisation for a substitute to Search Engine Optimization. Social media optimization simply gives site owners another set of tools to add to their marketing toolbox but it needs to be built on a strong Search Engine Optimisation foundation and aligned with a clearly defined Marketing Strategy.