Any business owner knows that their customers' first impression of their business is key to their continued success. With so much revenue coming from return customers, you must impress those who see your business for the first time. With so many new forms of marketing being implemented each year, it is important to stay on the latest trends and move forward with the times. Here are three tips that can greatly improve your customer's first impression of your business.

A business going into a slump in today’s market is all too common. The US Bureau of Labor Statistics gives new businesses an approximately 50/50 shot of making it past the five-year mark. Since 50% do make it, that means it is possible to turn things around. So, what can you do to get your slumping business back on track?

Regardless of whether you're in the planning stages or have been in operation for some time, how you choose to strategize your growth and longevity can play a vital role in your success. You can build your business model and capture a higher market segment from competitors with any or all of the following strategies.

Ensure High Quality

Empathy is important in all parts of life, but in the business world, it can get lost with all the focus on products, profits, and the bottom line. But encouraging empathy in your employees can improve customer service. Using empathy to guide policy for employees and for product and service development improves your company culture and helps you build a company that people feel good supporting. Below are some ways to incorporate empathy into your daily business practices and overall customer experience.

Just under three million nonfatal workplace injuries were reported by private industry employers in 2015, according to the Bureau of Labor Statistics. Compensation for nonfatal injuries costs employers $62 billion a year, amounting to over a billion dollars a week. Last December, employers paid $34.90 in compensation costs per hour worked on average, the BLS estimated. If you’re a startup, you can't afford the cost of an expensive injury compensation claim. Here are some safety coaching tips to help protect your startup from workplace injury and compensation costs.

Every year brands around the world celebrate the Children’s Day by connecting with fans on social media via stunning visuals. Now that creativity has become essential for social media success, you will need to come up with exceptional ideas to stand out.

Office décor is important, but not only for the sake of the looks. Many studies have shown that a well-decorate office can increase productivity of people working there. Enough light, soothing colours and comfortable furniture will only contribute to the employee’s psychological stability which only brings positive results in many aspects. That is why you should opt for having a well-decorated office, but there are tricks to achieve it without breaking your budget.

No business owner goes into the business hoping they'll fail. Though success is the goal, a high number of businesses fail due to a variety of reasons. One of the reasons boils down to inefficiency. This is unfortunate because the reason can be remedied with a few steps. If your company is in need of more efficiency to increase profit, implement these four ideas.

Today, you can find information about anything on the Internet. Therefore, consumers go online in search of businesses that are offering desired products and services. Search engines such as Google help them to find this information. By entering search phrases or words in the search box, consumers are able to get some search results pages. Part of the results that emerge are Google Map results. These ones are prioritized over the other regular results. This is so that people can quickly find the business services and products that they are searching for. Business owners can take advantage of this fact and get their businesses listed in these results. How is this possible? It can be done through optimizing their map entries. Here is more about this.

Social media is an effective tool for building a new or small business into one that is consistently growing and profitable. There are many different platforms that allow your company to take advantage of written content, videos and pictures to connect with its target market and improve brand awareness. What are some of the ways that you can use social media to build your brand?