When we think about the lifespan of a business, we less commonly think about the end of the cycle. Nevertheless, it is a critical phase: business life spans have shortened dramatically in the last 100 years. In this rapidly changing environment, being able to recognise and bring a business's life span to an end is in fact a key business skill and not a terminal failure.

A lot of people make a mistake of believing that funds and business structure are by far the greatest problems of an average startup. However, problems with company’s reputation (the lack of it, to be more precise) are just as dangerous. Imagine a situation where you walk into a supermarket and decide to purchase a product. What are the chances of you buying a product which displays a name and logo you have never seen before? Not that great, right? Because of this, one of your first corporate goals should be finding proper ways to improve the reputation of your startup, and here are a few tips that can help you do just that.

Loyalty programs can be incredibly effective not just for retaining existing customers, but also attracting new customers. They are highly popular with modern consumers, with 4 out of 5 Generation Z consumers signing up to loyalty programs in exchange for deals, discounts and offers.

Every entrepreneur has a vision for their business. Unfortunately, reality sometimes gets in the way of that, and the potential for a successful business begins to slip away. Here are some proven business-saving tips for when you think there’s no coming back for your startup.

Identify the Problem

Summertime is tough on everyone, but as a business owner, it's your job to make sure that it doesn't alienate potential customers. Here are just five ways to keep them cool while the sun is blazing.

1. Air Conditioning

When it's hot outside, no one wants to be trapped in a stuffy building without air conditioning. Not only will it keep everyone cool, but it can also be used as a draw for your particular establishment. For example, if your store is located on a strip mall with many other businesses, you can blast cold air in front of your doors to attract people walking by.

These days, it’s pretty common to see professionals using their smartphones, laptops, and other mobile devices for business communications. Gone are the days when employees heavily relied on analog telephones for talking to potential clients for hours, or investors personally flying to remote destinations for business meetings. They take too much time and resources and even induce stress to some extent. Despite the growing criticism for the lack of face-to-face transactions, the business world and society in general have clearly embraced mobile devices.

Local SEO is crucial to help improve your business visibility to your target customers.

When prospects search for products related to yours on Google, for example, “furniture shop in Las Vegas,” they’re more likely to get local organic results first, especially if they are using Google for their country.

A recent study has shown that 46% of all searches on Google are local.

Dealing with large shipments sometimes requires using a shipping container. They are durable, making them ideal for long-distance transportation, and they are easy to maintain and store. However, shipping containers are not that common to a regular person and most people don’t know exactly how cost-effective they really are.

VoIP is all the rage right now when it comes to phone systems for small businesses. VoIP is short for Voice over IP technology and allows people to make phone calls with nothing but their internet connection. However, a lot of people are still in the dark about the whole process and left deliberating whether VoIP could be beneficial to their business. In this article, we're going to discuss how VoIP works, and address the pros and cons so you can make a wise decision.

Every entrepreneur starts a business with the aim of making profits and establishing an empire. It isn’t always the case with many businesses, especially the smaller enterprises. More than 50% percent of small businesses do not last beyond two years. Many of these business will admit one thing; their companies ran into debt and they were unable to get out of it, so they chose to shut down their firms. For someone who is so passionate about his business, closing down your business due to accruing debts should not be an option. Whether it is a small business or a multinational entity, there is always a way out. So what are some of your options? How do you ensure you keep your business up and running despite having debts?