10 Actionable Ways To Increase Followers In Instagram Naturally

Building a powerful Instagram account is a surefire way to raise brand awareness, but it takes more than just a few nice images to achieve this goal. Growing your Instagram follower count requires a long-term strategy that guarantees to grab the attention of the target audience.

The strategy is particularly important for new companies and product-oriented businesses because Instagram is the best place to approach verified leads and promote their offers. According to the report, more than 80% of users discover new products or services on this social network.

But how exactly can you increase the number of Instagram followers? Here are 10 actionable ways to do it quickly!

1.  Optimize your Instagram account

Instagram users who discover your business will visit the bio section to learn more about your company. If you fail to optimize the account, rest assured you will receive no new follows because the audience will consider it to be sloppy and unprofessional. Your Instagram bio is like a homepage of the entire account, so you need to upload a professional profile image, write a brief and informative description, and add a link to the website.

2.  Consistency is vital

Publishing a beautiful image every week or so will only get you so far in the attempt to attract fresh followers on Instagram. Keep in mind that the average Instagram business account posts once a day, a pace your company should be going for, too. Jake Gardner, a book report writer who specializes in social media, explains that users publish millions of posts daily: “In such circumstances, you cannot expect to be noticed by posting one image or video every five days. Consistency is vital.”

3.  Create a content calendar

In order to achieve the desired level of consistency, you need to create a content calendar. It will help you to organize the work and get ready well in advance, so you can even automate the process and let your digital marketing tool do the job on your behalf.

4.  Beware of visual consistency

Instagram marketing is not only about the posting frequency but also about the overall appearance of your account and the content itself. A typical user will remember you quickly if you pay attention to visual consistency. That means using the same color schemes, templates, and filters in your posts because they will make you unique and memorable.

5.  Use the right hashtags

Hashtags represent the heart and soul of Instagram marketing. It’s a two-fold feature that you ought to utilize like this:

-  Create a brand-related hashtag people will remember you by.

-  Track and take advantage of trendy hashtags or popular niche-related hashtags to maximize the discoverability of your posts.

6.   Make use of geolocation

Geotagging is yet another way to approach new users on Instagram and turn them into brand followers. The idea is to add a geolocation tag to the post in order to grab the attention of nearby or local Instagram users. They will notice that the company is active in the neighborhood and probably end up liking your Instagram account.

7.  Organize Instagram contests

Let us tell you a secret – people love free stuff! It’s a simple fact that makes Instagram users go crazy about contests and competitions. Needless to say, this is your chance to raise brand awareness and grow the follower count through Instagram contests. It’s a highly affordable tactic because you don’t need to offer expensive prizes, while the result is almost always impressive.

8. Partner with influencers

Instagram influencers have become so important for modern companies that you simply have to partner with one or more of them. Micro-influencers are known for their ability to drive engagement, but your goal is to increase the fan base. To achieve this feat, we recommend partnering with macro-influencers who can spread the word about your business and generate tons of new follows.

9.  Stay tuned

Instagram is a social media, which means that people expect you to socialize through the network. You have to stay tuned all the time and read users’ comments and impressions. Try to answer as many comments as possible because it will boost follower loyalty and help you bring in even more fans.

10.  Follow accounts in your niche

Who says you have to generate new fans through your account only? You can also follow other niche-related Instagram profiles, like their posts, and write meaningful comments. It will help other users to notice your account and a lot of them will surely end up following your Instagram page.

The Bottom Line

Instagram is a visual communication platform and that makes it perfect for small businesses eager to raise awareness and promote their products or services. In this article, we discussed 10 actionable ways to increase the number of followers on Instagram.

Does your digital marketing plan already align with these tips? Share your thoughts in the comments and let us know if you have any questions about this exciting topic!