The 10 Best Ways To Find Local Customers With Twitter

Twitter is specific but it is still a good social media tool for business with a lot of hidden possibilities. Finding and getting in touch with a local audience with its help is one of them. In this article, we are explaining what is local twitter and what its features you may use to attract local users in the shortest possible time and with a limited budget.

Start From Updating Your Profile

So, before you start finding local twitter users, you need to make sure that your business profile on Twitter looks attractive and everyone who sees it can understand what products or services you offer. To do this, be sure to add a brand avatar, a link to your site, come up with an attractive header, and add a few words about your company.

Enable Location in Your Tweets

By default, the ability to specify a location is disabled for all Tweets. Therefore, the second thing to do is to enable this feature. To do this, you just need to click the appropriate button after you finish writing your Tweet, and indicate your geographical location.

After you do this, all your subsequent tweets will contain a mention of this location. You can also change locations if you have, for example, a chain of restaurants, and you want to say something important about one of them. And attract local users, respectively.

Share Local Content

Local tweets are a good way to reach your target audience with little to no investment. It is quite simple to do this if your offices or establishments are located in different cities - in this case, you can publish local twitter posts quite often, indicating various locations.

However, if your business is currently represented in only one city, you will have to carefully follow the news, trends, hot topics, and create tweets that will interest the local audience at the current time.

By the way, if you need help creating local and engaging content for Twitter and other social media platforms, you can always put together a team of good freelance writers on the Online Writers Rating writing service reviews website.

Join Local Communities

This is not only a good way to find local users, but also improve your brand awareness among them. To do this, you need to find users whose profile name contains the name of your city or state. To do this, you just need to write the name of your location in the Twitter search bar, go to the People tab and start following those who suit your business the most.

By the way, following local people is not the end of your task. In order for other users to notice you, join the conversation, express your opinion, offer to solve a specific problem with the help of your business.

Get in Touch With Local Influencers

Twitter is not a risky place to try influencing marketing - working with influencers here costs only $2 per tweet per 1000 followers. However, if you want to attract a local audience, then you should find a local influencer as well - that is, a person who lives in the same city with you and who personally agrees to come to your institution/store or test your product/service.

It is simple enough, cheap enough, and quite effective because you get only high-quality and local leads.

Use Promoted Trends (If You Have Enough Budget)

The Promoted Trends campaign is quite an expensive pleasure (about 200 thousand dollars a day), but this is the coolest way to reach the huge local audience of those who are interested in trends.

Be sure to use this opportunity if, firstly, your budget allows you to do this, and secondly, your product or service can be logically linked to a hot topic or a very urgent problem for users. Probably, it doesn’t even make sense to talk about the urgent examples - in terms of lockdown, this is obvious.

Search by Local Hashtags

This is a rather time-consuming method, however, it will help you build a database of potentially suitable leads, at least based on their location. To do this, you need Hashtagify (or a similar tool,) and in general, that's all.

●     First, you need to enter the name of your city, state or location in the search bar, and leave a checkmark just opposite Twitter (that is, now we do not need the results from Instagram).

●     Next, you'll get a list of the latest Tweets that have been published using the local hashtag. All you have to do is add users to your lead list or start following them.

In this case, it is more reasonable to add users to private lists, segment them depending on whether your business can be interesting to them, and start to come up with interaction strategies.

Use Twitter Advanced Search

This method is like a hashtag search method, but here everything will happen on Twitter. To do this, open the Twitter Advanced Search page and specify the desired location. As additional parameters, you can specify a zip code, or set the ability to search users in a specific radius.

Next, you will need to manually view the latest tweets and add users to your lists - as we already did when we searched using hashtags.

Follow People From Tweets Near You Section

Everything here is also very simple. You need to enter the location in the Twitter search bar and select the tweets nearby (or Tweets near you) tab. Further, you can either take part in discussions to attract attention, or add users to the lists, or start following those who are most promising for your business.

Find Twitter Elite from Your City with Twitter Grader

Twitter Grader is a third-party application that allows you to find the most active and most popular users from your location. By the way, you can also use this tool to find local influencers.

The functionality of the application is quite simple - and is similar to the hashtag search algorithm or using the advanced search. The only difference is that you get a list of the 50 most popular users from your location and you can immediately follow them.

Conclusion

In addition to all these methods, do not forget about the most important thing - you need to constantly create engaging posts on behalf of your business. All the methods that we have listed are additional tricks, but none will work without interesting branded content.