4 Unconventional Approaches to Promoting Your Small Business

Drawing public attention to a small business typically involves utilizing marketing strategies like advertising and special sale events. However, it may be more effective to try more innovative approaches to attract customers. Here are a few tips to consider. 

Make a Presentation
Share your expertise with radio talk shows, schools, or trade events. Give a talk about your business to civic groups and the chamber of commerce. You could offer a demonstration at a public venue or in your shop, if applicable. Identify yourself as an expert in your field, and others will begin to think of you that way.

Donate to the Community
Share your resources with the community in a variety of ways. Support a Little League team. Offer free training at your company for vocational students. Make a monetary donation to a local cause, or volunteer your business skills at special events. For example, if your company builds and sells wood products, offer your carpentry services to the community festival or at a major public event. Demonstrating your business in action and giving back to the local area will make a positive impact on potential customers. 

Do More Writing
Use your writing skills to spread the word about your company. Or, if you’re not a strong writer, hire a college student to write for you. You can post helpful content on your website, write a daily or weekly blog, or publish short articles in community and trade publications, as well as on social media. The more that the public becomes familiar with your company's name, and yours, the more likely they are to do business with you. 

Wear Customized Accessories
Whether or not you wear a company uniform, customized accessories remind people of where you work and what you do. Your customized items can be imprinted with your company name, a logo, or a slogan that viewers will be able to relate to and identify your company with. These personalized products will help others to identify your business by sight. 

You can order special design products to promote your company at affordable cost. For example, you can wear a cap with a logo or customize your wristband for a watch or as a decorative arm piece. Without being flashy, accessories like jewelry, caps, socks, belts, or other items can subtly but clearly tell others about your business. Try measures like these to inform the public about your company.

When it comes to promoting your business, you don’t have to rely solely on traditional marketing campaigns. Often, the less conventional your approach, the better for your company, as it catches the attention or potential customers.