With the housing crisis still being felt today, many real estate agents are trying their best to market their services to as many clients as possible. By successfully running a good marketing strategy, many real estate agents or companies can win clients. Here are 5 secrets to a successful real estate marketing strategy.  

Focus Locally

Targeting markets is a leading issue for many self-employed agents and real estate firms. One strategy is to focus locally. Branching too far out from where the firm is or where the agent has thorough knowledge will not be helpful. For example, more localized agents can know all the intricacies of neighborhoods across several towns. In addition, connecting with local civic associations and Chamber of Commerce offices can help the agent stay connected to citizens. This can help enhance agent expertise in the particular housing market and help focus on the interested buyers in those communities.  

Branch Out For Networking

Professional networking, whether in-person or via social media, has helped many agents and firms connect to different clients. Networking events or social media helps with name recognition, gets the person or firm's name and brand out there, and can introduce the person to potential commercial or residential clients. In addition, the networking tends to give the agents or firms access to a new pool of information that can be quite helpful. For example, networking with lawyers or law firms could give the real estate agent or firm access to probate leads that they can show to potential clients.

Use Current and Past Clients for Referrals

If the agent has a long established history in real estate, they can use old contacts to network their name or brand. Existing clients can be given the agent's business card and may network the agent to friends or family who are considering purchasing property. The agent can also email or call old clients to ask them, in a professional manner, if they could network their name or firm to interested real estate buyers. 

Get On the Web

Without a web presence, then the agent will have an exceptionally difficult time getting their brand out. Having a website along with numerous social media accounts (Facebook, Twitter, LinkedIn, Youtube, etc) can really help network the agent name and brand across a larger network of people. In addition, when using the web, its important to offer something to people to entice them to follow the accounts. For example, having a blog where the agent remarks on housing trends provides free information on the housing market. This gives the agent some authority on matters involving housing and can make followers more interested to work with the agent or network their name. 

Be Mobile

Agents know they are on the road a lot. They need to meet clients both at the office and at home listings. In this day and age, it is highly recommended that the real estate agent purchases a working smartphone that acts as their office, professional number. This works two ways: 1. the agent is always available to take calls wherever they are, in or out of the office, 2. the agent can check emails and texts that can help them communicate with clients while they are mobile. The agent will also have a tool that helps them upload content on their websites and social media accounts and keeps them connected to referrals, current clients, civic associations, and networking groups. By being mobile, the agent will never be unavailable for calls, emails, or texts. 

Conclusion: Stay Competitive

By maintaining networking options and a web presence for a single market, real estate agents and firms can stay competitive during this housing recovery. Marketing strategies need to take into account effective methods that are affordable. Utilizing referrals, civic and networking connections, and the internet, agents and firms can have a successful marketing campaign.