5 Small Business Marketing Tips from the Pros

Marketing a small business isn’t easy, especially if you’ve never done it before. If you want to succeed, one of the best things you can do is rely on practices that have proven to be effective in the past. And who knows better how business promotion works than marketing experts who’ve been working in the industry for years? With that in mind, let’s take a look at five small business marketing tips from the pros.

Make email marketing work for you

Many people believe that with the emergence of social media, email became outdated. However, most of us check our email on a daily basis and designing a good email marketing strategy is a foolproof way to grow your customer base. Start by collecting email addresses from your existing customers and asking them whether they want to stay updated on what’s going on in your business. Another thing you need to do is give everyone who signs up on your website a chance to subscribe to your newsletter. The only thing left to do is get an email marketing software and start sending personalized messages to your customers.


Design promotional products

Studies have shown that 88 percent of people like the advertisers better when they receive a promotional product from them. This is exactly why marketing gurus often rely on these things to help them win over new customers. The best part of it is that there are so many promotional products you can opt for. For example, most companies choose to design promotional pens and t-shirts but you can also go with stuff such as promotional umbrellas and USB flash drives. Basically anything with your logo on it is guaranteed to the trick when it comes to expanding your customer base.


Hand out business cards

Another surefire way to get your company noticed is to use every opportunity you get to hand out your business cards. Of course, if you want to do it, you first have to turn to a company that offers business card printing services and design cool business cards for your business. These little things won’t only help people remember your business but they’ll also make you look more professional. Turn your employees into brand ambassadors and have them hand out your company’s business cards whenever they get a chance to.


Get on social media

Over the last decade, social media emerged as an extremely important part of our everyday lives. Today, more than 3.5 billion people have social media accounts, making platforms such as Twitter, Facebook and Instagram some of the best places where you can promote your business. This means it’s no wonder most marketing pros focus so much on building a strong social media presence for their clients. Set up pages for your business and start sharing quality content with your followers. Respond to every comment you get but make sure you do it in a polite manner.


Create powerful content

The biggest reason why people use the web is content. Whether they need a solution to a problem they have or they just want to learn about something, they look for content they can engage in. This means you can rely on your expertise and create powerful content related to what your business does. You can then share that content on your website and social media pages. This won’t only help you attract more customers but it’ll also establish your brand authority, which could do wonders for your business. If you’ll be creating content yourself, think about signing up for a writing course before you start.


Follow these five tips and there should be nothing stopping you from getting your business noticed and increasing your customer base. Stay updated on what’s going on in the world of marketing and continue to look for new ways to promote your company.


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