5 Ways To Impress Your New Business Clients

Capturing new business clients can be hard in today’s economy. One way to improve your chances of securing a new client is to impress them, and following these five tips can help you do just that:

Dedicate personal attention during onsite meetings

Whether it is a round of golf at the local country club or a nice business dinner, make sure you pamper your soon-to-be client for the day. Provide a chauffer for airport pickup as well as for driving the group to each destination. Have a personalized gift waiting in the hotel room - this is where branded promotional items come in handy. A high quality experience may be just what the client needed to close the deal.

Look your absolute best

Consider every new business client meeting a very important interview. Dress exquisitely for the occasion. Meaning, professional dress during the day and evening wear for an after-hours event. Many professional business men invest in products from The Art of Shaving early on in their career, as nothing is more disconcerting than a man who is well dressed but badly groomed. Women should look nice, and simplicity is best—you don't want your appearance to be distracting.

Prepare a customized presentation

Ideally, before any initial meeting, one has probed the client enough to extract what is important to him or her and what he or she is striving to achieve by doing business with your company. Based on this information, customize your presentation to directly address the clients needs specifically. Leave no room for doubt as to why the client should secure your business.

Be attentive

Before, during and after any client meeting, one must be attentive to the client’s communications whether it is emails, texts or phone calls. Nothing is more annoying than having to wait long periods of time before hearing back from someone. Always keep the client abreast of any status changes, deadlines or other important milestones. Providing prompt customer service at all times is critical in the eyes of any customer.

Educate, educate, educate

Nothing is more valuable than knowledge itself. When you provide a new client with free and unexpected knowledge related to your product, service or industry, he or she is likely to see you as an expert in your field. This knowledge is valuable and can be applied to their day-to-day decision making processes.

Ultimately, one can impress a new client by providing a high-quality experience while hosting him or her, looking polished, presenting products or services that are customized to suit his or her needs individually, staying attentive and accessible, and by providing industry-specific knowledge.