5 Ways To Leverage Business Relationships And Gain More Customers

One of the most important ways to grow your customer base is right under your nose. It doesn’t take much extra effort, and it will likely improve your entire business from the top down. Creating an enduring client relationship isn’t just winning them over in the meeting room – it’s “selling” them in every communication you have.

Here are five helpful tips for leveraging business relationships and turning it into more customers.

1. Keep selling clients: Treating every communication as an opportunity to make a positive impression goes a long way. Once you’ve turned a prospect into a client, don’t forget about that relationship.

2. Talk on a regular basis: Create a plan to stay in touch with clients and stick to it. Reach out with regular emails, case studies and reminders that will keep you on their mind.

3. Send them a note: Sending a handwritten note goes much farther than a regular email or phone call. It’s unexpected and shows that you took the time to reach out. If your client has been in a serious car accident or other unfortunate incident, reaching out with a handwritten letter will create a lasting memory.

4. Ask for introductions: This gives you an opportunity to stay in touch with a client while making them feel useful. It may even lead to a new client.

5. Take the initiative: Avoid predictable communications. Be proactive in calling or emailing and ask if they have questions or suggestions.

Any one of these techniques may appeal to a client or business associate. Trying them all adds value to your relationship and could lead to untold customers down the road. While every other business sees to be focused on finding new business and new revenue streams, implementing these five strategies can help you leverage your current relationships and boost sales.

Which one do you find most useful?