- Start a Business
- Business Ideas
- Business Financing
- Marketing & More
- About Idea Cafe
7 Ways to Re-Engage a Visitor Exiting Your Website
by Drew B. Hayles Wed, 04/12/2017 - 09:27
Driving traffic is an integral part of online marketing, but keeping these visitors engaged carries equal importance. Many marketers focus on getting people to come to a website, using paid traffic, SEO, and social media to encourage clicks. Fewer marketers, however, are as heavily involved in maximizing the results from each visitor by aiming to reduce the numbers that leave without taking action.
Thankfully, there some simple methods that prove effective at re-engaging visitors planning to leave. The following tools and techniques can be quickly integrated, tested, and analyzed to see if they can keep visitors interested in your offers.
As customers are leaving, one simple option is to use an exit popup that features an email signup form. Offering an incentive is common in securing email leads, so think about a possible report or video series you could offer. You can even offer them a free newsletter subscription, which contains your latest blog posts.
There is a low risk with giving an email address, meaning you can get a good conversion rate and work on re-engaging subscribers over an extended period of time.
Offer a Discount
If a visitor has been viewing a product or service, offering a discount is one way of regaining their attention. Some visitors may have liked many aspects of the offer, but the price might have been an impediment. A discount or free trial can overcome the objections, securing the sale and gaining you a customer.
Offering a free gift can be used to stop visitors in their tracks. As long as the gift is closely related to the reason for first visiting the site, you can stop many people from leaving. A gift could be used to build your brand, grow your email list, or collect marketing information. You could even offer physical products, asking the takers to cover the shipping charges in order to keep costs down.
A popup offering entry into a contest might be enough to stop a visitor exiting the page. Contests are always popular, with the prize influencing just how many people decide to enter. A contest could require entering an email address or phone number, or joining via social media. Traditional sweepstakes might not draw visitors closer to your brand, but they can act as a way to collect information for further contact.
Asking for feedback can benefit the site owner and engage the visitor who gets to give their opinion. There may be a reason a visitor decided to exit, possibly due to the content or design of the site. Understanding some common reasons can help improve the site, while also letting visitors know they have a voice. To achieve this, a popup could be used to ask visitors to take part in a short survey as they are moving to exit.
Live chat can work well on e-commerce stores, helping to overcome any objections to buying. If a visitor motions to leave the site, a live chat box can appear, asking if any assistance is required. In many cases, cart abandonment is due to uncertainty over an aspect of the product or process, so a customer service assistant can be used to reassure and advise the visitor further.
The previous methods are all used on the website itself, but it is possible to re-engage a visitor after they have left the site.
Retargeting involves placing advertisements on other platforms that the visitor goes to after they have left your site. Most people won't trust a site they have just encountered, but gradual exposure to their brand and concepts will make them more comfortable with the idea of providing an email address or making a purchase.
Re-engaging visitors is often overlooked, but it can offer the chance to increase the conversion rate of your email list and product sales. If you are paying for traffic, keeping visitors actively engaged can mean the difference between a winning and losing campaign.
Some of the methods can be considered more direct than others, so there will be visitors who object to the tactics. However, when you are willing to track and test results with all the available methods, ascertaining exactly what brings results can guide you in the direction you choose to take.