8 Ways to Maximize Your Content Marketing Strategy

If you are trying to improve your business’ content marketing, you may find yourself struggling to come up with more ideas for clever Facebook posts or insightful blogs. It is challenging to generate creative content for marketing purposes consistently without becoming “sales-y” or recycling old content.

As a trial lawyer, I create engaging content to share with my followers, and it’s important to share diversified, informational content with my audience. My law firm covers a range of law, from divorce cases to DUI defense, so this means we have many topics on which we can create new content.

You want to treat your audience to a fresh supply of new, engaging information, while staying true to your brand goals. From Twitter to your site’s blog, here are 8 fresh ways you can maximize your content marketing.

Ask readers to submit their experiences

Whether your business is local or global, you should take the opportunity to engage with your customers. Customers and clients can share their experiences through stories and photos – for example, if you are a cupcake shop, you might ask customers to take Instagram photos of themselves with a cupcake and tag your store.

 You can share user-generated content for social posts, a blog, and even on your website. This creates a strong image and identity for your business and nudges customers into engaging with your brand.

Make an infographic

Infographics are one of the most visually appealing, digestible options for sharing numerical information with your readers. Look up a few statistics and facts about your industry, and compile them into a simple infographic. If you aren’t sure how to make an infographic, try platforms like Canva.

You can make a blog post on your website and insert the infographic, and break sections of the infographic apart to make colorful, interesting social posts.

Share original anecdotes

After so many years in business, you have most likely collected interesting stories or learned valuable lessons. You can use your blog as a useful platform to share these anecdotes with your audience, and add personalization to your content marketing.

If your business has conducted previous surveys or data collection, see if you can share some of this data with your readers. For example, if in a marketing survey from five years ago, you discovered that 28% of your customers found you through Facebook, share this info along with updated, more recent statistics.

Speak at events and programs

As an expert in your business, you can reach out to industry conferences to be a keynote speaker, or sit on a panel. You may also offer to speak at local community events to share your experiences as an entrepreneur and community member. As an event speaker, you can bolster your reputation and credentials, and share your insights.

Leading up to the event, post on your blog and social media accounts about your speaking role. Expertise content like this is great for your content marketing strategy, because it proves your credentials in the field and increases knowledge of your speaking topic.

Conduct an interview

Getting an ‘insider look’ at the business is an exciting component of content marketing that is often underutilized. Interviews are high quality blog content – they are informative and interesting to the reader. Whether by email, phone or in person, you can interview employees, fellow industry experts, clients, etc.

The interview topic can be casual and fun, or formal and instructive. The format of the interview depends on your brand image, your reader base, and your interviewee. If you choose to conduct an interview for content marketing, make sure you have your interviewee’s permission to publish your conversation.

Tweet actively with your audience

One reason Twitter is so popular as a social media platform is that its conciseness encourages lightning fast transactions. Engage in Twitter conversations with your followers, other businesses in your market, and partnering businesses to create a visible dialogue about industry topics and trends.

You can even take Tweets from the conversation and embed them in a blog post, to recap the important highlights of the exchange. By engaging in live time Tweets, you can create content marketing that reinforces you as a responsive and sincere brand.

Survey your users

Is there something about your followers and audience that you want to know? Maybe you are interested in what day of the week you receive the highest number of Likes on a social post, or you want to know which new branding logo your followers prefer.

Use surveys and polls to ask your customers the important questions you want answers to. People generally love to supply their feedback to a business, and surveys are the perfect opportunity for customers to share what they would like to see out of you. After you gather the data, publish it and thank your readers for their time and feedback!

 Ask industry leaders for insight

If you have access to industry leaders in your field (and even if you don’t), send these prominent figures a quick email asking them one simple answer. This could be something introspective, like “What quote inspires you the most each day?” or something as simple as “What app do you use to boost your productivity?”

To collect a wide range of answers, reach out to many leaders and experts for their answers. Compile the results and make a killer blog post, sharing the insights of successful leaders and innovators in your field.

In conclusion…

Content marketing doesn’t have to be all about blogging. In fact, blogs are just one component of your content marketing strategies. Through clever ideas and creative solutions, you can generate fascinating, informative content that will draw in more readers and encourage greater brand interaction!