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December, 2015

Top Mistakes In Direct Marketing Campaigns

Submitted by Joan Patrick on Thu, 12/17/2015 - 10:41

Direct mail marketing can produce some of the highest conversion rates. The average campaign converts at a 4.4 percent rate, which is significantly higher than electronic mail's .12 percent average. However, you can only expect these optimal results by running a smart campaign. To get the most out of your direct marketing efforts, avoid these costly pitfalls:

Connect With Customers via Social Media

Submitted by Dave Thomas on Thu, 12/17/2015 - 10:45

When running a business, getting and retaining customers is a priority that should never be taken for granted.

As too many business owners have discovered over time, however, finding those new and reliable customers can oftentimes be tricky. Face it; today’s customers have a plethora of choices for their various products and services, so why exactly should they come to you?

Handling the Holiday Slowdown

Submitted by Kristin Livingstone on Fri, 12/18/2015 - 14:52

Relaxation. Taking time off. Slowing down.

For most people, these are some of the greatest virtues of the holiday season.

But small business owners aren't most people.

You still have your company and livelihood to worry about and the slowdown of the holiday season can mean far less money in your pocket.

Make It Your Business to Steer Clear of Holiday Stress

Submitted by Kristin Livingstone on Fri, 12/18/2015 - 14:56

It's the most wonderful time of the year - the holidays. At least they're supposed to be in theory.

But the reality for most business owners and employees alike is that the holiday season can be the most stressful few months of the whole year.

Fortunately there are a number of steps you can take to alleviate the pressure and have a more enjoyable time with friends and family.

10 Ways to Save on Your Taxes This Year

Submitted by Buwe Associates on Mon, 12/21/2015 - 18:47

ONE OF THE BEST PLACES TO LOOK FOR SAVINGS IS IN YOUR TAXES !!!

Filing your tax return is a once-a-year event but trimming your tax bill is something you can do right now.

If you managed to claim every possible tax break that you deserved when you filed your return this spring, pat yourself on the back. But don’t stop there. Those tax-filing maneuvers are certainly valuable, but you may be able to rack up even bigger savings through thoughtful tax planning all year round. The following ideas could really pay off in the months ahead:

What Dead-End Streets Entrepreneurs Should Avoid

Submitted by Dan Radak on Tue, 12/22/2015 - 17:29

Making a living from investing in entrepreneurial challenges brings a lot of stress, but it definitely generates more excitement and a higher potential for business success. Permanent, but boring and less challenging jobs, on the other hand, direct your life to a dull and mundane dead-end street. While becoming a member of the entrepreneurial crew is a brave and bold career move, every businessperson should avoid the following business ideas, to reduce their financial losses.

Make Potential Clients Long-Term Customers

Submitted by Tristan Anwyn on Tue, 12/22/2015 - 17:33

Are you taking steps to turn potential clients into long term customers?

Every potential client in your business equals the potential for a sale, but there's more to it than that. Every potential client also equals the potential for a long term customer.

Long-term customers help keep your business strong.

Is Your Business Up to Speed on Technology?

Submitted by Joyce Morse on Wed, 12/23/2015 - 12:32

Technology has always changed faster than many businesses can adapt.

Today's technology moves at an even faster pace with many systems, programs and processes outdated even before they're implemented.

For your business to keep up and make sure it's not out of the loop, you must know the latest terms and trends on technology.

Starting Your Own Company and How to Stay Local

Submitted by Brooke Chaplan on Wed, 12/23/2015 - 12:43

When starting a new company, many entrepreneurs are encouraged to either physically expand to other cities or digitally expand through a website, blog, or social media platform. As explained below, it is also beneficial when starting your own company to stay local and small for a few years. Here are some tips to keep your returning customers and keep your business on an even level for a while.