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April, 2016

How Small Businesses Should Choose Who to Hire for Marketing

Submitted by Eric Halsey on Fri, 04/22/2016 - 10:57

Small business owners across the country are becoming increasingly aware that they can’t just leave online marketing out of their business strategy. Ten years ago, businesses may have gotten away with it, but the ways in which consumers find businesses and services have changed tremendously since then.

Put SEO to Work for Your Brand Today

Submitted by Dave Thomas on Mon, 04/25/2016 - 14:08

Ever stopped to wonder what really makes your business tick? For many business owners, it is a combination of items that keep their brands relevant in today’s competitive markets.

One of those items is the proper usage of search engine optimization (SEO). When deployed correctly, SEO can be a boon to your business needs.

How a Doctor's Office Shapes Patient Experiences

Submitted by Amanda Green on Tue, 04/26/2016 - 09:34

The medical field is a challenging place for a startup. People realize that not all clinics are created equal, so they search online for Yelp write-ups and Solutionreach patient reviews. Most people also talk to friends about who provides good care. Word of mouth combined with the Internet makes for a great decision-making tool.

Physicians have a tall obstacle to overcome because so many people don't want to be at the doctor in the first place. They are missing work, spending money, and sitting in the waiting room for a long period of time. And to top it off, they don't feel good. They may be worried about themselves, or about getting home in time for the kids to arrive from school. In short, they want to get done quickly and get out.

Employees Outside the Office Could Become I.D. Theft Victims

Submitted by Dave Thomas on Wed, 04/27/2016 - 08:46

While you can typically keep track of your employees inside the office, outside can be a whole other story.

With more workers commuting these days and/or traveling for work-related functions, the typical office place has changed to a degree. As a result, they can become prime targets for identity theft thieves.

So, is that a risk as a business owner that you’re willing to take?