March, 2020

For those of you working in sales, you need to be certain you get the most out prospecting. You also need to make sure you do not make some of the common prospecting mistakes.

In particular, there are four sales prospecting mistakes you should avoid. Each mistake can have a huge impact on your pipeline and your sales.

In the early days of modern marketing, branding was synonymous with logos and graphics. Their primary function was to help people distinguish one company from another. Decades later, branding has become more complex, sophisticated, and relevant more than ever. 

Today, branding is a holistic view of how customers experience your business enterprise. While a logo or graphic symbol is but a small, seemingly irrelevant mark, branding comprises every single contact that your target audience has with your business. 

Want to start your own business but don’t know where to start? Don’t worry. This article will outline some actionable steps that will help put your business idea into action right away. Here are the steps.

Conduct Market Research

Most likely you have already identified a market gap and have come up with a business idea, so it’s time to ask yourself this important question: Are there other companies offering similar products or services? If not, is there a good reason why? If you find there are companies already doing what you want to start doing, don’t give up on your dream too hastily. Try to find out if there are ways to make your product or service better than what your competitors are offering. Once you’ve redefined your idea, you’ll need to talk to your target customers to find out if they like your idea or not. If your idea has support, move to the next step.

There is a lot of risk factor involved when it comes to a work environment. Not only do you have the risks associated with the building itself, but you also have many dangers from other workers within the building. One of the main hazards under these criteria is the spreading of infection and being medically compromised.

Here's how to avoid further risk.

Avoid the Risk of Germ Spreading

Basic hygiene practices should always be adhered to in any workplace environment. This means covering your mouth when you cough or sneeze, keeping your workspace cleaned and disinfected regularly, and washing your hands when you have used bathroom facilities or been into contact with any potentially germ-filled materials.

This is especially important in busier workspaces with a large workforce.