May, 2020

How the New Changes in SEO Affect Online Businesses Across All Segments

Search engine optimization is key to online success, and that has remained unchanged for the longest time. SEO is as important today as it was a decade ago, or even before social media marketing came into existence.

What has changed drastically, however, is everything about how SEO works now, as compared to how it used to work even a few years ago. This means that whether we are discussing a customer-end business or a professional SEO service, keeping up with these latest changes is a necessity for remaining successful.

Affiliate vs. Influencer marketing - Which Should Your Company Use

Nowadays no marketing strategy is complete unless you incorporate the social media into it. With the boom in social media marketing there is a new marketing device that has come up and that is the influencers. The social media influencers have the power to reach large audiences among their followers. With the help of influencers companies can reach and engage potential customers in large numbers. Let us look at the difference between affiliate marketing and influencer marketing and compare the two.

The Mobile Marketing Errors Your Rivals Make That You Should Avoid

Time flies so fast. Trends come and go and new technologies come. Doubtless, some become a norm, while some finally become obsolete. However, mobile app development is still around. Not to mention, it’s there with all its power and grace. With time, it has become all the more distinguished.

We’re in 2020 and as usual, the same as every year, we would be seeing some trends going up in the field and leaving considerable footmarks successfully in the tech industry. In the ferocious competitive mobile marketing landscape today, the smallest slip could cost money, time, and ranking. It’s not a question of who has better assets anymore or who purchases more media but, who would make the first error and who would profit from it.

How to become a RoboBoss in 2020? Three Business Models available right now

The year 2020 is changing business values worldwide. American Express's famous slogan ‘Don't Leave Home Without It’ can be easily adapted to the new reality just by cutting it in half.

Distance, safety, online – that’s what clients appreciate now the most. Keeping pessimistic prognosis for the second pandemic wave in mind, this trend is expected to stay with us for long. Some companies have already trimmed the sails to the wind: opened online stores, started to offer a contactless delivery or VR options for trying out new dresses without leaving home.

Starting a Sports Business: What You Need to Know

Everyone dreams of working in a job they love. Imagine if you had the opportunity to be in a career that didn’t feel like work at all and gave you the drive to get up in the morning. If you’re an avid sports fan who spends most of their time watching games or following famous sportspeople, you may always have had the ambition of getting into the industry yourself. While this can be often easier said than done, starting your very own business in the sporting industry would be your best route for success. This article will give you some helpful hints on starting your very own sports business.

5 Tips to Set Up a Thriving Sailing Charter Business

With the rapid popularization of charter sailing and yachting across the world and especially in those little pieces of heaven on Earth like the Mediterranean, or the islands of Fiji and New Caledonia to name a few, owning a sailing charter business has become a lucrative prospect for many entrepreneurs. That said, every growing field invariably becomes a competitive one, and in order to succeed in the long term, you will have to do much more than to scale your offer to your audience personas. You will have to build a recognizable and trustworthy brand.

Switching to Digital: How Your Business Can Reach Local Customers Online

For businesses that cater to a specific area or customers in a particular region, the switch to digital marketing is often more challenging. Unfortunately, offline marketing is not the best instrument for promoting your business in the current market, and a shift to digital marketing is more of a necessity rather than an option.

The switch to digital doesn’t mean you cannot target a specific audience segment or customers in a predetermined location. In fact, digital marketing offers a lot of tools to help you stay in touch with local customers. These next few tips will help you get started with your own shift to digital marketing in order to reach local customers online.

Secrets Of A Productive Home Office

Most people view working from home as a blessing. You get to sleep longer, don’t have to suffer through a painful commute or annoying office chitchat. In many cases, you are even able to determine your own office hours. However, being fully in charge of your own time is a double-edged sword for many. If you are just starting a business, or are only starting to work from home, you’ll need a good home office. One of the key things to ensure you are going to get everything done is having a home office that inspires you to work hard. There are many secrets of a productive home office, and we will list them here in order to help you make the most of your days working from home.