Are Your Mobile Subscribers Running Away?

Mobile marketing is now coming into its own.

More businesses are recognizing the benefits of connecting with their customers on their mobile devices. As text marketing becomes something that is taken for granted, it can be easy for business owners to be lulled into complacency.

But what happens when your subscriber base starts bottoming out?

FTC Opt-Out Rules

The Federal Trade Commission (FTC) has ruled that anyone can opt out of receiving mobile marketing communications for any reason.

As a business owner, you need to provide an opt-out with each message that enables your subscribers to easily choose not to hear from you again.

Businesses that don't comply with this federal regulation are subject to fines and more.

Disappearing Subscribers

Each day, it is normal for your business to lose some subscribers and to gain others.

It's a give and take that's part of the mobile marketing process. But what are you supposed to do if your rate for opt-outs is considerably higher than your rate for new subscribers?

The case of the disappearing subscribers can be solved with a few clever investigative strategies.

As the following article looks at, if you are seemingly asking the question of “Are your mobile subscribers opting out? Here's what to do about it”, keep the following ideas in mind:

Using Data Analytics

Hopefully, you're not just whipping up text messages for your subscribers and hitting the send button.

You should be invested in a data analytics program that can help you track what happens to your text messages once they've arrived on the receiving end. If you're not, you'll be surprised at what data analytics can tell you about the behavior patterns of your recipients.

Are they even opening your texts? Which links are they clicking on? How long do they spend reading before they hit delete? Are they forwarding your texts?

All this and more can be read, interpreted and analyzed to find out where in the process your subscribers are losing interest.

Changing the Message

If you discover that your recipients aren't engaged with your mobile marketing communications, perhaps it's time to change the message you're sending out.

One simple solution might be to start thinking about what your customers are looking for instead of what you want them to find.

Turn your mobile marketing into a quest to help people instead of a quest to get them to spend their money. You may very well find that one thing turns into the other.

Getting the Cling Out

You can assume that most people wanted to receive your mobile marketing communications at some point, because they opted in.

If they're opting out now, it could be because you've become like a clingy boyfriend, always calling "just to say hi," always wanting something, always asking if you like him. Don't be like that guy.

If you send a message, make sure there's a good reason.

Give, instead of asking for things. Stop pestering your customers to take customer service surveys. Give great service all the time and you won't have to wonder if your customers still like you.

Mobile marketing isn't rocket science.

Sometimes even rocket science isn't rocket science.

Sometimes it's just about giving the people what they want, when they want it, and not a message more.