The Business of Customers Riding Off with Deals

In today’s business world, just about every consumer looks for a deal.

With that being the case, is your business doing all it can to make those deals come true?

The fact of the matter is that consumers have a plethora of choices when it comes to where they want to go do business. If they find that your company offers them the best deals around, nine times out of 10 you will get their business.

On the other hand, a little shopping around by these consumers may lead them to better offers elsewhere. If that happens, will your business ultimately pay the price?

In order to give your customers the most bang for their dollar, be sure you are offering regular deals (see more below), deals that will keep them coming back for more.

Ride Off with More Business

If you are in the transportation business, you know all too well how some customers will simply never come back after one bad experience.

Whether that experience was due to lack of enough vehicles, road or weather conditions, perhaps even vehicles breaking down, the bottom line is the customer did not get to where he or she wanted to go in a timely manner. As a result that customer will try another service on their next go-around.

So, what can you do to lessen the odds that your transportation offerings will work time and time again for the bulk of your customers?

To start with, make sure everyone on your team understands the true value of fixed route technology. If not, have them learn it and make sure your customers get it too.

The two most important items at hand are making ridership is as satisfactory as possible, along with making sure your fleet is as efficient as can be.

As you run an updated transport service, also make sure you are using the latest in technology to alert customers to any changes etc. in their service needs.

Just like many airlines have offered in recent years, your business should make alerts available to customers via text messages.

No matter how you alert customers, be sure you keep them abreast of any changes to the transportation schedule, changes that may impact their daily schedules. If you fail to provide such notices, don’t be totally shocked when some customers notify you (or simply leave altogether) that they’re going with someone else next time around.

Dealing with Happy Customers?

Remember that referencing to deals a few minutes ago?

By offering your customers deals, you will oftentimes keep them around for years to come.

The question that many business owners come across is just how far should they go in terms of deals?

If one offers too many deals, they can end up losing money over time. On the other hand, you could view deals as bringing in less money, but in fact leading to more long-term business.

As with alerting customers on timing changes via their emails or phones when needing transportation, be sure to do likewise when deals are in the cards.

You might be surprised to learn that many consumers are perfectly okay with getting text messages about specials you are running now or will be down the road. That said do it in a way that does not come across as heavy on the spam and light on the value to consumers.

Finally, as transportation-driven businesses expand worldwide, make sure your brand has customers riding happily off to their desired destinations.