Contractors Need to Build the Best Brand Blogs

If you have a business, you should have a blog.

A blog can promote your brand, your business and increase your clientele. It's that simple.

The more complicated part is creating and maintaining a blog that works for you and keeps and brings in customers.

No matter your business, from design to contracting to music lessons, your blog will help out in your promotional endeavors.

Be Creative with Your Blog
Do a bit of research when you are starting your blog; not only the content but also the visual appeal of your blog is key to brand promotion.

Check out some sites and other blogs like Thought Leader Series: 3 Reasons Every Contractor Should Have a Blog for ideas. Pinterest can help you out here, as well as other blogs in your field.

When you're looking at other well-read blogs, don't think of them as intimidation, but instead as inspiration.

Be respectful and don't replicate other blogs, but use them as starting blocks to get you to your own best blog.

Also look to choose a great name for your blog.

Your name should relate to your brand and your business as well as be one that is easy to find when searching.

You should be able to attract people through your name and then when they land on your blog, they should get a feel for your business when looking at the layout, the font, and the visual appeal.

Use relevant photos and colors that represent you.

Maintaining Your Blog
Cater to your audience. Write to your audience and make them feel at home on your blog.

Whether you are a contractor, a cook or a counselor, write in a way that will keep your audience interested and wanting to return.

Most of all, write in a way that expresses your brand enough to make them want to hire you.

People don't just want to read. They like to see you do something, and even it's not actually creating or using a product, you can show them what you do through a webinar.

This also lets your audience see you in action and get a feel for your personality.

It creates a bond that will hopefully connect them with you.

Market Your Blog
This is where your social media and website come into play.

Every time you create a new post, share it on your social media. Have a link on your website to your blog, and a subscription button on your blog.

You can't just write a blog and hope your future audience finds it. You've got to work it.

With all of these things, your brand can shine through your blog.

Your customers and audience can get to know you, see what you're about and if your brand and style work with them.

A blog is an excellent source of personal branding and marketing. Please share any great tips you have in the comments!