Don't Overlook the Idea of Texting Consumers

When it comes to promoting your business, don't underestimate the power of the text message.

A growing number of businesses are turning to texting to get the word out about their brands and your business should do the same.

If you're looking to improve your customer outreach, here are just a few ways texting can help:

In-the-Moment Advertising

Timing is everything, especially when you're promoting your products and services.

The vast majority of today's consumers make purchases in the moment, which is where text marketing comes into play.

With text marketing and SMS promotions, you can reach customers at the most opportune time. This includes while they are in stores or on the go during an afternoon shopping trip.

Texting consumers your promotions and deals will likely result in increased click-through rates because you're more likely to catch them when they're out and ready to make a purchase.

Increased Customer Engagement

Just about everyone has a smartphone or mobile device with them wherever they go.

As the following article looks at, whether your customers are texting while flying? or they're using their smartphones while on lunch break, using text marketing will increase customer engagement for a number of reasons.

For starters, receiving texts is more convenient for your customers because it doesn't require them to log on to their computer or check their email.

In addition, text promotions are completely mobile, which means your customers can take advantage of your marketing attempts from just about anywhere.

Easy Opting

Unlike traditional forms of marketing, text message promotions make it easy for the customer to opt-in and out. Instead of having to sign up to receive marketing campaigns via email, your customers can quickly sign up for your promotions using short codes.

Short codes usually consist of four digits that your customers’ text to your business, which then gives you permission to send marketing material directly to their smartphone.

This also makes it incredibly easy to opt out because customers can simply choose not to use the short code if they aren't interested in the promotion.

Short and Sweet Marketing

Nobody likes taking time out of their day to take advantage of a promotion.

In fact, the shorter the better is always the route to take when creating marketing campaigns. Text promotions actually force your marketing department to keep their campaigns brief yet informative.

Consumers have a 160 characters-or-less mindset, which means you can spend less time creating marketing campaigns and more time actually getting them to your audience.

Sure, your marketing can link to more in-depth information, but the initial message can be short and effective.

Marketing Analytics

Sending promotional messages via text allows your business to track click-through results and better learn about your customers.

With marketing analytics, you can see which text campaigns are working and which aren't and adjust your marketing attempts accordingly.

In addition, you can also use text marketing analytics to track response times. This helps your business figure out which times are best to reach out to customers on their mobile devices.

When you're ready to improve your promotions, give texting a chance.