Five Ways Your Company Is Making A Bad First Impression

In today's tight business environment, you want your company to make a good first impression. If it doesn't, potential customers can immediately decide to use one of your competitors instead. Do you know some of the things that matter to potential customers? Make sure your company is doing the following right.

Cleanliness Is Key

People pay attention to how clean a store or business is. This includes company trucks, and other vehicles as well. Are your vehicles clean and well-maintained at all times? Have through inspections done on company equipment and get a Vardens cleaning company to maintain your trucks and trailers. Is the outside of your building as well as the lobby free of dirt, debris, and cigarette butts? Is the glass streak-free and floors vacuumed or polished? Keep clean if you want to keep new customers, and impress new clients on the first try. It might require getting a maid service to come in once a week, but make sure you are doing everything possible to appear professional.

Friendliness Goes A Long Way

Hiring the right first contact employees is crucial if you want to make a great first impression. Treating customers with respect and professionalism is key in today's world. Train all new employees about how to greet and engage with customers as well as how to resolve any difficulties and complaints. Go through regular meeting about first impressions here to keep your employees motivated and at their best when meeting with business clients and customers.

Appropriate Dress

Does your company have a dress code for employees? Even if you don't require uniforms, you should require clean, conservative dress. Clothes should be pressed and wrinkle free, and hair and fingernails need to be clean and groomed. Certain businesses require employees to remove piercings and cover tattoos, especially if the company has an older clientele. Decide what's right for your company and include it all in the employee handbook. You should decide on a look that works for what you do on a regular basis.

Hire The Right Employees

Don't be afraid to take attitude into consideration when you are considering hiring someone. An employee with a great resume, but poor interpersonal skills is not going to be an asset to your company. You want someone who has people skills and who will follow protocol for customer questions and complaints. Customers who are not treated correctly when they first engage with a company won't just not offer their business, they will also tell friends and family about the negative experience. Word of mouth advertisement is almost priceless, especially if you're just starting out.

Keep Your Training Fresh

It's possible for employees to become settled in their jobs and begin to let certain things go. Instead of falling into bad habits, have regular training sessions where you can retrain any employees who aren't making progress, and encourage the ones who are doing a great customer service job. Use experienced employees as mentors to new hires, and don't be afraid to step in if you see a problem beginning to develop.

Don't miss out on a sale or new customer relationship by turning off customers right from the start. The above tips will help you make the right first impression each and every time.