Fly Off with Better Customer Communications

Technology has improved lives in many areas.

It has also improved the way businesses function and how they relate to customers.

You might not think about the latest technology when you fly, but it also has an impact when you are thousands of feet in the air.

Texting for Pilots

While the idea of pilots’ texting as they manage a massive aircraft might sound scary, in reality it improves your safety. The pilots are not texting in the traditional sense.

Instead, they are communicating with the team on the ground, according to the article, Texting While Flying?

The pilots may use the system to request altitude change if they are heading into turbulence or to change a flight path. The one controlling doesn't do the texting, but the co-pilot who is managing the controls and handling ground to air communication.

Improved communication is the result of the texting system.

Instead of misunderstanding information provided over the radio, everyone can read the data or instructions and avoid major disasters.

In addition, it is expected to reduce delays that often occur when planes must wait to take-off or land.

Application for Your Business

This scenario sounds wonderful, especially for the busy business person who must travel. But the implications go far beyond improving your flight experience.

Marketers can also take away ideas for communicating with customers through text message, including:

• Get their attention more quickly - Just like the pilots who can provide and receive information faster via text than through radio, businesses can reach customers quicker with text messages. Now, you don't have to connect with them over the phone or through email and you don't have to wait until they are sitting at a computer. A text message reaches them wherever they are and at any time.

• Reduce communication errors - The pilots aren't the only ones who may misunderstand verbal communications. Customers may hear one thing when a business says another. With text messaging, you have everything written down to review when you have time to focus.

• Get questions answered and requests approved - Pilots are not the only ones who may want to change paths. Customers often like to change plans or programs they are in and a text message can be an easy way to communicate that. Businesses can offer the latest plan or product as soon as it is available.

The difference between text messages and other forms of communication is that it is always available.

You can send the message any time and the customer can read it right away or later when it suits him or her. This ensures that your message gets through and that they can respond when it is convenient.

Text messaging was once just a way that friends could communicate with each other.

Now, it is an effective marketing tool that will reach more customers and have greater impact to businesses and organizations.

If pilots who hold hundreds of lives in their hands every time they fly can reap the benefits, why can't a business seeking to provide superior customer service?