Get Your Great Ideas Online

Most marketing strategists know that a successful entrepreneur doesn't just have a great idea, he gets that great idea online. The best way you can make an impression on the public is to create an online store, invest in SEO tools, and implement software solutions to improve your business' customer relations.

Many entrepreneurs reach their prospective clients through social media that directs those prospects to their online stores. Creating an ecommerce store is easy and requires little coding knowledge. It is a great tool for getting your business started, says Leiden Johnson of Business2community.com, since it costs less than building a physical shop, in both time and capital. 

Starting It Up

Ecommerce sites like Ebay, Amazon, and Etsy make listing and selling products easy. Try out each one for about two weeks to see which one works best for your niche. Also, try using Facebook to attract clients, suggests Johnson. After all, your best customers in the beginning will probably be your friends and family members until you can get you referrals. Set up a Facebook page as your product's temporary webpage. Post videos and photos of your product(s) and get friends on Facebook to like your page. Keep your page's status updated too, so it's always current and attracting new traffic.

Kevin Kohn, a blogger, says that building fast connections with clients can also help entrepreneurs to improve their sales. Kohn recommends online shop owners use live chat software from LivePerson.com, since most customers will only wait about five minutes to be helped before they leave.

Fill Your Toolbox

After building your website, creating your Facebook page and having your products listed on Ebay, the next step is to consider what you will do to market your product. There are thousands of websites online and even more competitors vying for a piece of the market, so how can you get clients to come to you? SmallBizTrends.com's William Johnson says that entrepreneurs should invest in SEO tools like Google Adwords, so their ads and website can be more readily noticed. Facebook's analytics can allow users to create reports measuring the traffic being driven to their sites.

Building It From the Mobile Up

Most web designers will agree that building any site for a mobile interface is a good idea, but Forbes.com recommends building it for a the tablet's interface first instead.  This allows all devices to have an easier time uploading your site from any device. The more your shop is accessible to everyone, the more traffic your online store will experience and the more satisfied return customers you will have.