Get Your SEO Game On

What sets you apart from the competition?

Some business owners may say it is their customer service. Others may say it is their employees, those in fact who lead to better customer service. Still others may pinpoint that their advertising and marketing initiatives keep them a step ahead of their rivals.

While some or all of these items may in fact put you a tier above those you compete with, where do you rank marketing content, specifically the content that appears on your business website? In the event you don’t rank it very high, is that because you don’t emphasize marketing content or that your content isn’t all that good?

In order to keep your company in front of competition and not always trying to chase it down, let’s look at why content (specifically website content) is so critical to your needs as a business owner.

In-House or Outsourcing, Make Your Content Relevant

Whether you decide to write your marketing content in-house or outsource it, make sure the content is eye-caching, relevant, timely, and serves a purpose to consumers viewing it.

In the event you opt for the second choice of outsourcing your marketing content needs, do you know what to look for when it comes to finding the top SEO agency for your business?

An SEO agency can not only help your content sing, but it is also able to find just the right keywords, message, and even guest blog sites to post it on.

So, what are some keys to finding the right SEO provider for your content marketing needs?

They include:

• Track record – While SEO hasn’t been around for many decades, that does not mean you don’t want a company without a proven track record. Don’t settle on the first company that comes calling; pull-up a number of SEO providers and compare what they offer, their pricing, and the feedback they receive from clients. If one or more of them tell you they can turn your content marketing needs around overnight, don’t buy it for a minute;
  
  
• Customer service – Like anything you want and/or purchase for your business, you too want great customer service (hopefully as good as the service you’re providing your customers with). Sit down the prospective SEO providers and detail what they are offering you. Will you have any input on the content and keywords? How about sites where the content will run? Finally, will they be providing detailed analysis regularly of how the keyword traffic is going, how many hits the articles are getting and who in fact is reading the material? Keep in mind that all three of these items are important, but you especially want to know what demographics are coming to your site and actually spending more than just a few passing seconds on it;
  
  
• Social networking – Lastly, what good is content and keywords/link building if it isn’t properly promoted? Whether you do your own content marketing or turn outside for SEO assistance, social media must play a key role in this effort. Be sure your content gets regular promotion on sites like Twitter, Instagram, Google+, Facebook, LinkedIn and even YouTube (in the form of videos). Share and spread the word of what you’re doing, why consumers need to take a look, and how your company is better than anything the competitors offer. In the end, the time and effort required for proper social networking will more than pay for itself.

 When you get your SEO game on; you and your business stand to benefit.

Are you ready to step up to the plate today?