Getting There: 6 Effective Tactics for Marketing your Small Business

When looking to market a small business, many people try the same boring and predictable methods that do not work. Fortunately, with these six marketing ideas, an entrepreneur can take his or her business to the next level.

Promotional calendar:

When a business owner wants to leave a lasting impression on clients, he or she should hand out a memorable gift such as promotional commercial calendars. With a custom HALO commercial calendar, a customer will have a daily reminder about the company who gave them the gift. Furthermore, it is an inexpensive item that can be mass-produced with ease. Keep in mind that you will be able to have your company logo and contact details imprinted on your promotional commercial calendars – so clients and customers will be reminded of your business daily.

Sponsored event:

A company looking to engender good will among community members should consider sponsoring a local event. With a small investment, a business owner can enjoy a tax write-off while impressing local community members. For a big event, the business can gain thousands of prospective clients quickly as most people will remember who sponsored an event.

Giveaway:

Another idea is to hold a drawing for free products or services. This will help you gain a large following of prospective buyers. Luckily, this is another inexpensive method that should yield solid results.

Car advertising:

Consider placing a large advertisement on your car as this will help your company gain plenty of exposure. A car body wrap is not that expensive and a professional can complete the task in an afternoon. This is a powerful way to advertise since people will see a vehicle advertisement all day.

Video:

When hosting a promotional video, you can excite customers and create an interest in a product or service. To get started, hire a professional who can create the perfect video that showcases the positives of your product or service. With a well-placed video, your company website can see long-term gains in its organic search results. Furthermore, visitors will love watching a video.

Fliers on the street:

While some consumers do not like receiving fliers while walking along city streets, others take a look at the information on offer. This may motivate some people to visit a store and spend money they may not have planned to spend.

With these six tips, an entrepreneur can find new clients without spending a lot of money.