Here is How To Promote your Business Online by Using Google Maps

Today, you can find information about anything on the Internet. Therefore, consumers go online in search of businesses that are offering desired products and services. Search engines such as Google help them to find this information. By entering search phrases or words in the search box, consumers are able to get some search results pages. Part of the results that emerge are Google Map results. These ones are prioritized over the other regular results. This is so that people can quickly find the business services and products that they are searching for. Business owners can take advantage of this fact and get their businesses listed in these results. How is this possible? It can be done through optimizing their map entries. Here is more about this.

What exactly is this optimization method that utilizes Google Maps?

Optimization in Google Maps is the practice of utilizing the mapping function to make your business premises easy to find. This is always very useful for both big and small enterprises. You can use this optimization to improve the visibility of your business. Moreover, you can use it strategically to strengthen your digital marketing efforts.

Reasons why you should perform this optimization for your business

The main objective of Google Maps optimization is to rank as high as possible in the results' maps section. This is especially important for local searches. As such, applying this process on your Google Map listing increases your chances of attracting clicks from Internet users.

This type of optimization is visual-based. As a matter of fact, it covers 30% of the results in the first page. Google Map listings have been seen to attract potential clients. They make it very easy to connect directly to your local consumers. It is very informative because it presents information such as your business name, address and position on Google Maps relative to the consumer's position. This form of promotion is 60% more effective than newspaper advertisements. Thus, it is a good idea for a business to invest in it.

The most relevant Google Map business listings are placed in the top 3 to 7 entries in search results. As such, if you invest in effectively performed Google Maps optimization for your map listing, it is possible to secure a constant rank in this level. This ensures that you receive the lion's share of online consumer attention. How is this form of optimization performed? Here is more about it.

The activities performed in Google Maps promotion

There are a number of activities that are performed in this form of promotion. They include:

1. Map content optimization
2. Map optimization reviews
3. External origin location signals
4. External link location signals

Map content optimization

This is an activity where the content in your map listing is optimized. This is because it counts for 20% of your total ranking. It is always best to hire professional SEO experts such as Ranking By SEOto perform this task for you. This company is accessible at www.rankingbyseo.com. They will fill up your page with high qualitycontent. This will increase your rank to the top of the search engine results pages.

Map optimization reviews

One of the factors that determines the rank of your Google Map listing is reviews. Positive ones make a 10% contribution to your overall rank. You can get positive reviews from your loyal client base. If you have too few or no clients at all, the professional SEO company can create some listings for you. This works to promote your website online.

External origin location signals

Some of the most important factors in your Google Map listing is external location signals. They are literally building citations. Within them, you can find contact information, related sites to your business and other directories too. Thanks to this information, external origin location signals account for 16% of your overall rank. As such, the SEO experts that you are working with can create these location signals for you in such a way that they work to the benefit of your company.

External link location signals

These are links that lead to your website. Also known as backlinks, they account for 18% of your overall Search Engine Results Page rank. They are also referred to as inbound anchor text and determine both the quality and quantity of your domain. As part of your map listing optimization effort, professional SEO companies can create a high quality network of backlinks to your website. This promotes your Google Map listing and overall rank too.

These activities help to improve your Google Map listing. However, there are others you can perform to positively affect your rank. Read on to learn more about them.

Tips on how to improve your Google Map listing ranking

Use your complete, correct address as stipulated by the regulations in your location

You should always make use of your correct address while creating a Google Map listing for your business. It may seem easy, but there are some errors you could make that can set your effort back tremendously. While filling out your address space in your Google My Business profile, make sure that you use the same address information utilized by your official postal service. This address information should include your suite, room, subdivision and even your full zip code with 9 digits correctly entered. Any other location-based information that makes your business easier to find is also useful to enter here. Ensure that you do not enter any erroneous information such as unintended spaces, capitals where there should be none or unintended hyphens. These can adversely affect your Google Map rankings.

Indicate the areas which you service

You may have a physical storefront, but your service area extends beyond your street. For example, if you deliver fast food or packages over a specific location, your service area is wide. If your situation takes this form, you should effectively state the areas that you service as you create your Google My Business profile. This can include the names of any nearby cities or towns that you serve. The information is presented as a geographic radius in the kilometers or miles that you serve around your physical location. 

Conclusion

The Internet is a prime location to find some consumers for your products or services. You can capture as many of them as possible by increasing your online visibility. This is accomplished through activities such as Google Maps optimization. The activities performed in this form of optimization by professional SEO experts such as Ranking By SEO are indicated above. Moreover, some tips on how to solidify results are explained as well. Apply them to experience positive results of ranking high in the Google Map results.