How Instagram Analytics Can Help To Reinforce Instagram Campaigns

The initial excitement of opening an Instagram account will subside after some time and this is when you start facing the ground realities.  You must have prepared well before launching the campaign to ensure that it makes the right noises but what did actually happen? Are you happy with the kind of response that the campaign has generated? The post launch responsibilities that you have to shoulder are much more than what you have handled until now. The time, effort and money that you have invested in the campaign are supposed to give some defined returns and you should know the ways to determine it. The returns are easy to calculate from the number of followers for Instagramdriven towards you but the difficult part is to ascertain the ways of improving it.

The need for analytics

It takes time to develop followers and you have to take care in implementing strategies properly so that the campaign moves in the right direction.  Once you are confident that the campaign is moving along the path that you had charted, it is time to turn to numbers generated in the process. From the rate of growth of followers to engagement rates, everything is important for the campaign. How click through rates are growing and how hashtags are contributing to the success of the campaignare importantfactors for evaluation in determining the level of success that you have achieved. The evaluation will throw light on the weak links of the campaign that needs strengthening and you get the opportunity of making ongoing changes to strategies that have underperformed.

Using Instagram analytics

To figure out how the campaign is performing, make use of some Instagram analytics tools that are available to extract the numbers that reveals the health of the campaign. The results will show how to improve the campaign that can go from strength to strength only if the analytics results are used correctly. How to use analytics correctly to improve Instagram performance is discussed in this article.

Determine the engagement level

You might have been attracted to Instagram on hearing that it has enormous capabilities of creating higher engagement for viewers. Naturally, you want to derive the maximum mileage from it.  By knowing the level of engagement that the campaign has been able to generate, you can assess how much of work is to do.  Take up the exercise when you have generated a fair number of followers so that it represents the proper sample size.  The sample size is very important because numbers may deceive if the sample size is not appropriate.  A small size of sample may produce encouraging numbers while the actual numbers may be quite low.

Consider the number of comments and likes that your account has collected during a specific month and work out the percentage based on the total number of followers that you have. The result indicates the level of engagement that you can compare with the target that you have. Start thinking about ways of acquiring more likes by making changes in strategies and initiating suitable actions.

Growth rate of followers

While it is encouraging to note that followers are growing, it is perhaps more important to figure out the growth rate. How much time it takes to achieve a certain number of followers indicates the rate at which followers are growing. The rate of follower growth shows the effectiveness of the campaign. If you hang around for long time, you will have many followers but returns will not be commensurate with the time and efforts. You must be interested in quick returns that can be achieved by monitoring the follower growth rate. The metrics is helpful to determine the percentage of followers added every month. The follower growth rate has a direct link to the Instagram activities like posting frequency, the interaction you have with other user’s accounts and the quality of images that you use. 

The click rate on URLs

Instagram allows embedding your website URL in the bio. The Instagram account has to motivate viewers to click on the URL and the number of clicks is a definite measure about the success of the campaign. The higher the number of clicks more is the traffic driven to your website and better is the Instagram performance. Keeping a track of web traffic generated from Instagram will help to reinforce the Instagram campaign by looking back at the strategies and the ways of implementing it.

The quality of posts

Even if you are happy with the overall engagement level, you have to pay attention to the quality of posts on Instagram. To achieve it use the metrics to evaluate what is the engagement level of each post on an average. Use the numbers to keep a tab on the quality of posts because whenever there is a dip it indicates that the posts did not appeal to viewers like before. When this happens, you can investigate to find out which posts had performed under par and what the possible reasons are. Finding a solution to the problem will help the campaign to bounce back once again and it reflects in the subsequent evaluation.

Hashtags growth

How much popular any particular hashtag is can be found out by using analytics tools that have a tab to monitor hashtags. The tool enables to count the number of times the hashtag has been used over a certain period. Although branded hashtags are most preferred, hastgas with your brand name is also important because it paves the path for gaining access to user generated content. Make a plan to monitor hashtags on a monthly basis.

Hashtags enhance engagement.

Hashtags used in blogs are capable of influencing comments and likes. Analyze the hashtags in blogs to understand which ones are triggering interaction that translates intoengagement. High impacting hashtags identified in the process can be used in a more aggressive way to enhance engagement.

The analytics when used correctly can add much value to your Instagram campaign by helping it to perform better.