How To Turn Around a Company Facing Financial Crisis

In an ideal world, no business leader or company executive would ever find themselves facing up to the prospect of financial disaster. In reality, unfortunately, serious financial problems can afflict companies of any size and in any field.

The approach taken by business leaders under these circumstances can be crucial in determining the outcome of events and there are ways in which bosses can help make the best of bad situations. Below are some worthwhile action points if you’re leading a company that’s struggling to stay afloat and to fend off its creditors. 

1. Take stock of your position

A natural response to testing circumstances as a business boss will often be to focus on the day-to-day aspects of operations and efforts geared toward solving immediate problems as they arise. A more detached view and a broader perspective can however be more useful and managers can often benefit considerably from taking a step back and taking stock of what might really matter for the future.

2. Assess your restructuring options

If the reality of your company’s financial position is that an existing approach cannot be maintained then it is vital for management to assess the potential restructuring options that might be available. The focus should generally be on identifying ways in which survival might be made possible, even if very tough decisions need to be made in the process.

3. Look into liquidating certain assets

No business boss wants to find themselves in the position of having to liquidate company assets in order to pay creditors but serious financial difficulties can make that position unavoidable. It is usually prudent, in these circumstances, to act quickly to liquidate assets voluntarily as a means of raising funds rather than to wait until your company becomes insolvent and assets are then sold off by third parties for the same purpose.

4. Determine what counts as essential

In circumstances that leave insolvency as a very real prospect for a company, it is imperative for bosses to determine what aspects of its operations are essential to its continuation. Once those determinations have been made, it then becomes important for management to reduce their operations down to those essential aspects. This might involve ending long-standing supplier relationships and making tough decisions on redundancies.

5. Consider all financing options

In the context of a financial crisis for a company it is crucial that individuals in a position of leadership assess all of the financing options that might be available. It is easy to assume that there will not be funding solutions available when creditors are applying extreme pressure but there are more funding options on offer today than many people realise. In fact, there are a growing number of specialist service providers making their services available to companies in positions of financial distress. So it is always worth investigating alternatives beyond mainstream lenders and considering solutions that could make a crucial difference.

Whatever the consequences of your company’s serious financial problems ultimately prove to be, it helps to get good and relevant advice from experts in business recovery in a timely fashion to inform your decision making at crucial moments.

About the author

Keith Tully from Real Business Rescue is leading corporate insolvency specialist. He knows what it takes to keep struggling businesses afloat and what qualities are required of company directors.

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