Inexpensively Market Your Business With These 5 Techniques

In today's challenging economy, savvy marketing strategies for new and established businesses are not a luxury. They are absolutely necessary for many businesses to stay afloat. This is true not only for start-ups without an existing customer base, but also for well-established businesses.

"If you build it, they will come" may be true for baseball fields on an Iowa prairie, but it is often untrue for businesses. Establishing your business is only the first step. To attract and retain customers, it is vital to be sure your brand and your business are top-of-mind when customers are ready to pull the trigger on the purchase of a product or service you offer.

By implementing one or more of the below inexpensive techniques, you can start the process of effectively marketing your business.

Establish an Online Presence Via a Website

Creating a website for your business is not expensive, and in the vast majority of situations, it is a must. Gone are the days when a website was optional. Your customers are internet savvy. When they search online for a product or service in your locale, if your business does not appear on page one of the results -- or worse, not at all -- you may have just lost a customer. And the truth is, you won't be just losing a few customers; you will be losing many.

Recruit Subscribers On All Major Social Media Platforms

Establishing a business presence on Facebook, Twitter, LinkedIn, Pinterest, and other major social media platforms costs very little. In fact, in many cases it costs nothing. The value, on the other hand, can be tremendous. Consider "tweeting" a coupon code or an announcement of a "secret sale" exclusively for your Twitter followers. Post interesting and informative links on Facebook for your fans. Become an "influencer" on LinkedIn by providing interesting, industry-specific content.

Participate In Local Events

Local parades, fairs and other gatherings can present great opportunities to get your company’s brand out in front of the public. This can be particularly valuable for businesses that are physically situated in such a way that they see little natural foot traffic. Consider securing a table or booth at events such as 4-H fairs, county fairs, local celebrations or business expos.

Employ the Assistance of Current Customers

To generate referrals, you must make it very easy for your customers to make those referrals, and they must know that referrals are valuable to you. Include a direct request for referrals in your holiday thank you cards, your email marketing and your website. Consider offering incentives to existing customers who refer new business to you.

Provide Promotional Calendars

To keep your business top-of-mind for current customers, consider providing inexpensive, personalized wall calendars that are imprinted with your company’s logo and contact details. Not only will the gesture itself be appreciated since it is a free gift, they will also think of your business daily as they refer to the calendar when planning their affairs. You can find branded, customizable calendars for your state at http://www.halo.com/imprinted-themed-calendars/promotional-state-calendars.aspx.

By employing the above five techniques, you will be well on your way to establishing an effective marketing plan within your budget.