interest Marketing Strategies for 2020 Growing Business

Although many people think of it as an underrated social media platform, Pinterest is indeed an authoritative tool for your business. The good news is that Pinterest is always augmenting the platform with new features and capabilities. Through it, it’s possible to build strong followership that drives your brand, while boosting your click-through rates. Eventually, you enjoy better keyword.com conversions and growth in sales.

Before you write off the Pinterest platform, it’s advisable to learn how it works. It may look like another social site, but it’s a visual search engine by right. There is an algorithm that decides what pins to rank and how to do it. The ranking factor is similar to Google. To grow your business using Pinterest, you need to find a cohesion point between using appropriate SEO elements and creating viral, and emotional content that appeals to site visitors.

Get a Pinterest Business Account

To grow your small start-up on Pinterest, you need to adhere to some Pinterest marketing strategies. For starters, consider going for a business account. Instead of relying on the basic personal account, subscribe to the Pinterest business account. This account gives you access to reliable analytic tools that will boost your branding effort, Pin promotion and content attribution. Taking this step is easy and you don’t have to worry about platform functionality.

Optimize Keywords

Since Pinterest acts as a search engine, it's important to emphasize keywords. Users on the platform rely on search phrases or keywords to look for solutions. How others find your products or services depends on how well the keywords are used to describe your Pins. Though you’re likely to use the same keywords for the title of the post you publish, you will benefit by searching for other keyword variations that can help you draw more traffic to your pins.

Reply to Comments

One tactic that many people underrate on this platform is replying to comments on the Pins. The activity around a given pin determines where it’s likely to be ranked if there are many comments around a pin. This means that there is excellent engagement. Also, commenters want to see whether you’re cognizant of their efforts when interacting with your brand. By sending time engaging with a given community, it helps you create a buzz, increase followership and you will grow your brand without knowing it.

Connect with Your social Media Platforms

When you create a Pinterest Business account, you should link it with your social media channels. It's easy to connect them and they guarantee you a horde of visitors. You drive more traffic from the followers you have on your other channels. To link up with other platforms on Pinterest, proceed to Account Settings> Social Networks section>Connect Facebook or Twitter account.

Keyword-Rich Descriptions for Your Boards

Pinterest users fail to optimize their boards with keyword-rich tags. Optimizing the keyword for your board is crucial just like it is for the Pins. Users might not prioritise board searches, but search engines review their keywords to determine where they’ll rank. When crafting a board description, make sure that your keywords are part of it.

Monitor Performance

If you rely on Pinterest ads, chances are that you’re using other platforms for the same. It can be overwhelming to keep track of your performance across these platforms. Instead of waiting months to assess your performance, you can do it regularly with the help of automated tools. Their findings will tell you the ads to promote and the ones to drop. Always use an all-inclusive tool that provides easy to understand reports.

Automate Your Pins

If you’re running multiple pins, you can invest in automated tools that proactively handle your pin daily. You no longer have to manually pin or repin your content. Consider tools that optimize your successful pin periodically. Also, you can rely on tools that introduce your content to relevant communities where your content enjoys a wider reach. For Pinterest to grow your business, consider having fresh content and pins consistently.

Though Pinterest might seem like an underdog compared to popular social media platforms such as Facebook, Twitter or Instagram. However, if you master how to leverage the platform to grow your business, it will pay off like its famous counterparts.