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Keys to Anticipating Consumer Needs and Wants
by Rachelle Wilber Tue, 07/05/2016 - 09:32
When running your business, it’s paramount to create an experience that is exceptional to your customers so that they will keep coming back again and again. How can you anticipate and know their needs and wants? You may choose to conduct surveys and talk to them in person so as to open the doors of communication. However, doing this may not be enough. You still need to determine which part of the conversation that applies to your venture and how to use it to make improvements. These key aspects we will discuss below can be used to know what customers need and how you can offer them the services or products they desire.
Means for Meaningful Dialogue
In most cases, you may focus on getting consumers to talk about their experiences in surveys, which may cause you to forget about creating a conversation that’s meaningful. You don’t want consumers just to answer the questions you have put down so that you can complete the exercise soonest possible. You also shouldn’t dictate the conversation so that customers say what you want to hear. Rather, take time and focus on gathering the information you require. Be sure to entice your customers to offer their honest opinions.
Listening to Customers
At this stage, you have to allow the customer to talk to you about their desires and needs. Be sure to avoid controlling the conversation completely. Write down the key elements you will be looking for in the conversation and the jot down their responses without interrupting the customer’s thoughts. After they have completed their answer, you can ask for more clarification if need be. You can even consider getting a master’s degree in applied psychology to be able to read between the lines as you listen. This sort of degree teaches individuals to learn consumer’s spending habits and how best the business can acclimate to them.
Asking Appropriate Questions
It’s very easy to fail to get the answers you are looking for if you ask your customers the wrong questions. Don’t just ask a question if you don’t have a clear objective on the type of information you require from your client. Consider asking questions concerning the product quality versus the price. What do they consider at most times, what services do they expect in your business and more.
Sometimes you have to go that extra mile to anticipate your customer’s needs. Listen to your consumer with a third ear. When you truly hear what they are telling you, then you will get all the information you needed to know.
About the author
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing.
When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and