Making Your Digital Marketing Strategy More Creative

A lot of people talk about a superior business model as the only way of putting yourself above your competitors. The problem with this theory, however, lies in the fact that one can’t make a superior business infrastructure without money and experience in the industry, both of which are something that a newcomer to the industry simply doesn’t possess.

So, in this scenario, it would be impossible for a first-time entrepreneur or a startup to set themselves apart in the industry, yet, this miracle is known to happen. How is that possible? Well, one thing that you can do as a fresh entrepreneur is to make a unique and outstanding digital marketing strategy and here are several tips on how you can do it.

1.  Reevaluate your current status

The first thing you want to do is reevaluate the current status of your brand in the digital environment. What we mean by that is the fact that you need to A) check your traffic and compare it to the industry-average, B) know your search engine rank and C) see how you fare against your closest competitors.

One thing that you need to understand is the fact that being realistic isn’t that easy. Imagine for a second that you aim to enter a soft drinks industry. Your first impulse would be to try and compare yourself to the likes of Coca-Cola, which is both irrelevant and useless. What you need to do is find some of your closest competitors (both regionally and in size), in order to see your real status. Only then will you know where you really stand.

2.  Heart-to-heart storytelling

Word of mouth (WOM) marketing is a potent tool for the promotion of your business, yet, it can be used in content marketing, as well. How is that possible, you probably wonder? Imagine a scenario where you’re face-to-face with an average customer. How would you describe your business? Why did you enter this industry in the first place? What makes you skilled enough to make it in this industry? Most importantly, what is it that you have to offer to your customer base, that they can’t find anywhere else?

Once you have all of these answers, it will be fairly easy to connect with your audience on a personal level. For this to work, on the other hand, you need to improve the storytelling you use in your content marketing. Tell a story where your customer is a hero and your business merely an agent in the resolution of their problem and you’ll see the impact of your marketing skyrocket.

3.   Customize your e-commerce website

If you have an e-commerce website, you need to find a way to make your offer as efficient as possible. First of all, the responsiveness of your e-store needs to be at its peak and the design of the page has to be up to the task. Second, you need to reach a high level of organization when it comes to your categories, displayed products, images, item descriptions and so much more. Moreover, instead of tackling one of these issues at a time, you need to focus on creating a memorable shopping experience. With that in mind, it might even be worth your while to hire a professional Shopify agency to help you out.

4.   Create a niche

A lot of people talk about finding a niche within an industry as the only way of arriving first, however, there’s no reason why this would be true. After all, you can make your own niche in a place where nothing existed before. Every single product has different variations, so, why not focus on it and establish yourself as an expert here?

In this way, a person looking for that specific item, which you specialize in, might find you to be a more credible supplier than a company with a much wider range of products and services. At the end of the day, it’s impossible to measure which of your two companies is actually more skilled in this field, which means that it all comes down to the marketing.

Conclusion

At the end of the day, making your digital marketing strategy more creative doesn’t really require you to change that much logistically. All that it takes is for you to find a new angle with which to portray your presence in the business world. In return, you get a great ROI and an even greater reputation boost.