Mass Consumer Texting Can Prove a Winner

According to Pew Research Center, about 90 percent of American adults have a mobile phone and 79 percent of them use text messaging, or SMS.

With so many people using text messaging, businesses can increase their brand visibility by leveraging SMS marketing.

There are many ways to promote your business through SMS. If you wish to reach out to a large number of people, it is recommended that you try mass consumer texting.

Here is a look at how mass consumer texting can help boost your business' revenue….

Benefits of Mass Consumer Text Messaging

High Open Rate

A survey report released by SinglePoint showed that text messages have an open rate of more than 99 percent, and about 90 percent of all text messages are viewed within three minutes of delivery. Text messaging is one of the marketing mediums with the highest open rates, and its response rate is also higher than most other forms of marketing. Using SMS as a marketing tool is one of the most effective ways to boost visibility and engagement.

Low Cost

Television commercials, print advertising and outdoor advertising can help you reach out to a large number of consumers, but they may be cost-prohibitive for small and medium-sized businesses. Sending text messages is very cheap compared to other forms of communication, and you can save a substantial amount of money if you send bulk SMS messages. With mass consumer texting, you can launch and run extensive marketing campaigns at a small fraction of the costs of traditional marketing methods. According to an article entitled "Mass Consumer Texts Driving up Sales at Restaurants", businesses can reduce their marketing costs by using inexpensive mass consumer texting software to send SMS messages.

Speed

In today's fast-paced world, businesses have to be able to connect with consumers efficiently in order to stay competitive. More and more businesses are adopting bulk SMS marketing because it makes it possible for them to send marketing messages to a large number of consumers in a short time. Bulk text messaging enables you to respond to your competitors' promotions or other sudden events almost instantaneously.

Highly Targeted

Since mass consumer text messaging is permission-based, all the recipients of your messages are people who have already established a relationship with you or agreed to receive messages from you. This means that they are either existing customers or good leads for new sales. As such, there is a higher chance that they will buy your products.

Examples of Companies that Use Mass Consumer Texting

Mobiluck is one of the fastest-growing location-based mobile social networks, and it uses mass consumer texting to send millions of monthly alerts around the world.

Another company that has implemented bulk SMS is Easy-Forex, an online currency trading company with operations in more than 150 countries.

It sends bulk text messages to inform its clients about deal status fluctuations and currency exchange rates.

Mass consumer texting does not only enable you to promote your brand and products more effectively and efficiently; it can also help you build closer relationships with consumers, provide better customer service and monitor consumer behavior.

It is a vital tool for success in today's business world.