Psychology That Goes Into a Successful Marketing Campaign In 2018

As a marketer, how much do you actually know about psychology? Let’s put it simply. Psychology deals with mental processes that lie behind what we do. No matter whether your goal is to make a more engaging website for your audience, or a digital experience that works according to how your customers make their decisions, it is quite important that you comprehend psychological principles behind all of it.

This is all because psychology is the discipline that will answer your important questions, such as why do your customers make particular choices or what elements of your design can lead them to behave in the way that you want them to. Of course, everything needs to be legal and ethical in relation to your customers.

Now, there’s no need to get scared at this point. Because you don’t really need to be a psychologist (or have one in your team) to understand the gist of the psychological methods that can make your marketing campaign reach the goals that you are aiming for. In this article, we are going to discuss some of the commonly used psychological methods that can make your marketing campaign boom in 2018.

The psychology of color

The psychology of color is very important to understand in order for you to influence how your audience perceives your content. Next to pertaining to advertising and print marketing, it is also an important aspect of how you design your website, and of course, what you choose to be the main colors for your brand image and your product. The fact is simple – people have different emotional reactions to different colors.

For example, there is a reason why many banks like to use the color blue. It is because people most commonly associate it with strength and reliability. As for the color red, people will most commonly thing of passion, excitement, and even aggression. Green reminds everyone of nature, cleanness, but also money and growth.

Therefore, every marketer should be aware of what particular colors can convey to their audience, and aim at stimulating just the right emotion that they want the customer to feel when they consider buying their product.

Intimacy and engagement

It goes without saying that your audience isn’t going to trust your brand without having a good reason to do so. Therefore, there are two main qualities that every marketer needs to focus on in their campaign – intimacy and engagement. Intimacy is what builds your customers’ trust. It’s your task to provide them with a reason to emotionally relate to your product or service. This is how they will eventually become loyal to your brand.

Next to making them feel something, you also need to engage them. You can do this via the content that you create, the design of your website or marketing materials, and implementation. You need to make people understand how what you are offering can be of value to them. Educate them, and show them how your product or service can improve their lives.

The design needs to be enticing, but also intuitive. People need to easily understand how they can get what they are looking for. As for implementation, it needs to be original. Your audience wants to see something new that will attract their attention and differentiate you from your competition.

Reliability of your company

Of course, in order for people to really put trust in your company, it needs to work flawlessly on the inside as well as it does on the outside. This is why you need to have top-notch policies within your workplace, and do your best to motivate your staff to be as productive and efficient as they can be. Getting a roster calculator can be a good idea. That way you can keep track of time and attendance of your employees, as well as the status of all the important tasks that need to be done.

So, how does this relate to your marketing campaign? The answer is simple. You will be able to come up with a constructive and consistent system where each and every member of your staff can do their best. As a result, your marketing campaign will be defined, tested, and incorporated without any unnecessary pressure. Your entire time will do a much better job when it comes to finding the best approach to market your products or services. And of course, this will reflect on the image that your company creates for your audience to evaluate.

Scarcity

The fact is that people love to own something that is special. If you manage to convince them that the product that you are selling is something that only they are going to have, they are more likely to rush in order to get their hands on it. This is why your marketing campaign needs phrases such as “one time offer” or “limited edition”. This means that you are offering something valuable in a small quantity, so your customers will be more interested in getting their hands on it. People just love to have something that is rare, and that is the psychological principle that you should take advantage of.

Every marketing campaign depends on comprehending psychological principles that drive your audience to trust your brand and buy your products or services. It is all about knowing how people behave in relation to a certain psychological aspect and taking advantage of it in a way that remains within legal and ethical boundaries. Play your cards right, and you will have a loyal and engaged customer base that will make your sales skyrocket.