The Shopper & In-store Marketing World

A stores primary aim is to get customers to their store but what some don’t realise is that’s only half the battle. When they are in your store they also need to feel stimulated and relaxed so as to maximise the opportunity of a sale.

For example, music has a huge role to play in making a customer happy in your store. While many store owners would deem the choice of store music as inconsequential its importance is clear. When you see that 90% of customers are more likely to recommend a store that plays music and that 74% of customers agree that music makes them happier it really is an eye opener.

Another interesting area is that of digital signage. Many stores still rely on costly ongoing printing but digital signage really seems to be the way forward. While the initial outlay may be daunting for some, you will make it back by cutting out all the expensive printing taking place on a daily basis. You can find out more in this infographic from The CUBE.