Should Our Marketing Plan Involve Vine?

Vine is a micro video app that was released in 2012 and already has millions of users and videos.

As of July 2013, there were 13 million users of the app and about 12 million videos are posted daily through Twitter. This opens up the marketing possibilities to literally millions of people every day.

It is available on iOS and Android operating systems, meaning you’re reaching a wide audience. It is a great tool for marketing, as long as you follow the right steps and know what your target market is looking to watch.

The Popularity of Internet Video
The first reason to use Vine for marketing is because so many people use Vine and Internet video in general.

According to an infographic created by CareWorksTech.com, approximately 87 percent of Internet marketers use videos in their methods, and major businesses like NBC, Gap, Buzzfeed and The Human Society, all use Vine regularly.

There are millions of people using Vine, which means the potential for a lot of views and attention to your business and your brand. It shouldn’t be your only marketing platform, but definitely in the top 10.

Benefits of Using Vine for Marketing

Aside from how many people are using Vine, you have a multitude of other benefits by choosing this platform.

First of all, you are able to add your location to your posts on Vine. If you run a local business, like a retail store or restaurant, you want this location feature. It helps local customers find you.

It also increases your search engine optimization (SEO) considerably. SEO uses keywords to help find you through search, and with Vine, these keywords are done using hashtags.

The technology is also easy for users to access, which is why they enjoy using Vine so much. It is not only a very quick video and easy for people to watch, but it’s easy to grab their phone and watch the videos. It is also easy for you to shoot and upload it with your phone.

Tips for Using Vine for Business

Now that you know why you should be using Vine as part of your marketing plan, here are some tips for how to use it.

The type of business you have really shapes how you are going to use Vine and what types of videos to include.

But here are some general tips:

• Know What Not to Do – First of all, learn from other’s mistakes. Don’t try to fit too much in a 6-second video. Don’t attempt to squeeze in 30 screenshots in 6 seconds; you’re going to give your viewers a headache and they won’t bother looking at other videos.

• Tell Stories – If you think it isn’t possible, look at the 6 Second Films that were at the Tribeca Film Festival. This is a fun way to tell a little more about your business or to cater to your target market.

• Be Entertaining – You only have 6 seconds, so your video isn’t going to be informative. Instead, they are meant to be entertaining. Run a hair salon? Don’t just post pictures of the traditional hair colors; shoot a short video of a customer who just had her hair dyed brilliant blue.