SMS Marketing Is Literally The Best Idea Ever – Here’s why

You just heard the SMS tone on your phone. It can be a simple message from your boss congratulating on your new post or even an irresistible text offer from the favorite retail store or chain. What will be your first thing to do? Well, obviously to open it to go through the entire message and understand what it says. If you swipe the message left and delete it without even reading it, then you are not that clever. Personally, most of the people will definitely open up the message at least once and will surely go through it completely before deleting.

Some are even waiting for that moment when they can actually learn more about their favorite retail chain through SMS! For them, SMS is more like a blessing than any kind of flaw. There are some promising proofs available, which can help you understand the value and importance of SMS marketing at its best.

It is definitely not spam:

SMS messaging helps in following the rules of permission defined marketing. It is considered to be around 100% opt in based in nature. If put simply customers might have to give their expressed consent just before receiving SMS messages. It can easily be done in three different ways. You have to follow the points well for SMS marketing for churches and similar such addresses too.

• Some of the new subscribers can easily double opt-in through web widget, end up adding their cell phone numbers to complaint sign up form or just text to join. The latter one is always the common one.
• After procuring it, new subscribers are the ones to receive a proficient auto rely confirming the current subscription.
• In case the opt-in was considered to be accidental, they can just simply rely with a STOP and all the messaging will get ceased from then on.

Everyone gets to read texts:

Well, almost everyone get to read the texts. Around 90% of all text messages are thoroughly read within the generic 3 minutes of receiving. This is not just any kind of fluffy statistic. Some of the recent research gathered by Dynmark.com will also suggest that around one third of the targeted with SMS ad campaigns respond to the current correspondence. Around half of this said group will be going on in making up a purchase. This research is enough to speak for itself for sure. If that wasn’t enough, the US citizens get the chance to register with do not call registry. However, it has nothing to do with receiving and sending of SMS for sure.

Some points to garner:

As mentioned at the beginning of this article, most of the chink of population is mainly registered with DND. However, first of all, there is no such clear statistical research, which can back up this assumption.

• On the other hand, in the USA, the Do not call registry is designed to protect consumers from unwanted calls.
• It is also designed to prevent telemarketers from just harassing consumers. So, it has nothing to do with the art of text message for sure.

Now, if for any reason you find yourself getting unwanted text messages, you can always file a complaint. But, depending on the permission based design of such marketing method, you might never have to confront this issue.

The limitation of characters will force marketers to get right at point:

There is always a limited character of 160 ones on text messages. With the field of SMS, it is just about providing irresistible offer. There will be no point in just droning on with just 300 words of marketing message. Subscribers are now opting for receiving exclusive offer, and not to hear about how your day has been going so far. The current digital age rewards with some simple forms of marketing messages with some easily understandable call to action or CTA. The current 160 character limit on the SMS messages will be an ideal spot for you to consider right now. Just like any other form of marketing method, SMS can sometime come out to be obnoxious. But so does direct mail, FB, pay per click advertisements and more. It is always not quite necessary for channel but even for the quality of message and also offer.

Refining the language of SMS for your business growth:

Around 8 trillion text messages every year can be broken down to 23 billion messages daily or even 16 million messages every minute across the globe. SMS has definitely come a long way right from its inception in early 90s. The message traffic for the A2P section was predicted to be staggering at 2.2 trillion by 2017. Even though you might hear reports of SMS decline constantly, but it is important because of the ubiquitous nature and ability to send across any device or network. Such results have not been achieved by messaging platform till date and in this current age. Therefore, it becomes a medium for bridging consumers online and even offline world.

The art of enterprise messaging solution:

Enterprise messaging solution mainly comprises of SMS and it presents incredible opportunity for businesses to just reach to wider consumer base. It can also be used for connecting and even building relationships with the customers, before, during and even post sale. With the exponential convenience and growth by smartphones, newer age businesses are just moving towards the field of responsive design.

They will allow them to just engage with customers using the art of surveys, feedbacks, tracking purchase patterns, reward points, special offers on special days and even sending them some generic information about them. They might even send some information on rewards, discounts, referrals and even coupons. As the field of marketing is getting quite personalized nowadays, SMS seems to be the finest tool for rendering unique form of customer experience. It is a great platform to share desired info with customers, market and even for promoting businesses. It is used for servicing customers, improving sales operations and also capturing customer’s feedbacks, to name a few.