Starting a Business? 7 Ways to Advertise Your New Company

Starting a business can be expensive, which means that you may not have as much money as you'd like to divert to advertising efforts. Before you start throwing money out for commercials and advertisements, take some time to figure out the most effective ways of advertising your brand new business so that you can have the biggest impact.

1. Directory Listings
Online directors such as Yelp, Google Places, Foursquare and SuperPages are great places to start spreading the word about your business. Some online directories are free while others you'll have to pay for. If a directory is popular and has a proven track record of being truly effective, don't be afraid to pay to have your company listed.

2. Share Blog Posts
Rather than directly advertise your company and your services, you can also indirectly advertise while showing how much of an expert you are through well-written and relevant blog posts. Focus your post on current trends in your industry or educational information that potential customers will be interested in.

3. Get Involved With the Local Community
Another good way of indirectly advertising your business is to get involved with the community. Volunteer with relevant associations or groups to not only get the word out about your company, but to show you care about your community.

4. Graphics
Spend some money on quality signs, vinyl graphics and wall graphics. Ensure that your signs and graphics are designed by a professional and well-experienced company like Ardon Vinyl Graphics & Signage Corp. for the best results and to get your money's worth.

5. Develop a Consistent Logo
While you're having your sign and graphics installed, come up with a logo that will appear on all of your other advertisements, your website, social media platforms and correspondences. This will immediately let people know who you are and will make them think of your products and services whenever they see the logo.

6. Facebook Ads
Facebook and other social media sites are great places to advertise your business. One of the greatest things about Facebook ads is that you can target a specific demographic so that you are always getting the attention of individuals who might genuinely be interested in your company products or services.

7. Email Lists
Use your company website and blog to build up your email list. The best way to implement an email list is to simply have a sign-up form on your website and blog so that you only send emails to those who actually want them. It's also best that you make sure you have some type of incentive for people to sign up.

Advertising for your business doesn't have to be challenging as long as you know the best ways of doing so. Use the best methods around to get your business off of the ground.