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Tips to Catch Your Best Leads During Outreach
by Eileen OShanassy Wed, 01/25/2017 - 12:22
Many businesses and organizations all over the world have outreach programs to reach untouched markets and buyers. Running this program is almost identical to running a regular marketing campaign, except there is more walking and talking. Your main goal is to spread your message and get more people interested so you can find your most loyal and profitable leads during the outreach process. Here are some ideas to make outreach more profitable and to gain you the most loyal customers.
Release Better Written Materials
Content is supreme when you start marketing a business. Even though YouTube has skyrocketed in the marketing world, people still rely on written words to receive information. Blogs provide more interesting and informal ways to communicate with words. For your outreach program, start a blog that could reach thousands of potential leads. Hire bloggers or a content marketing agency to assist with writing and see your readership expand even more. Encourage readers to subscribe to the blog and share on social media. Hosting a blog is the best way to reach outreach participants because the library provides free access to the Internet, so everyone is able to log in online. Invest in content marketing that helps you promote the blog on relevant social media sites. Another form of content exists on paper, so consider printing brochures, pamphlets, and flyers. Make sure you use good writing techniques, even if you just publish press releases.
Find Strategic Locations
Outreach is a mobile program that requires you to be on your feet, sometimes walking on the street or riding a bike. You cannot visit every spot in town and give help where you think it's needed. For months, research many geographic areas and the types of populations living there. Pinpoint the locations where you are certain that people will benefit from your help. Start with a plan that saves time and effort and helps you find valuable leads.
Find Strategic Times
Outreach means reaching out to people, which you cannot do if they are stuck at work. Most people get home from work in the evening, but many of them go straight to school after work. You cannot assume you already know their schedules. Sometimes, sudden events happen that cause people to leave town for days or weeks. To solve this problem, hand out paper surveys that have your leads fill out profiles, listing their available times and locations. You can find other outreach marketing solutions like this from professionals in the marketing industry.
Anyone can benefit from an outreach program that serves members of the community. As the program coordinator, it is your responsibility to improve your marketing skills and reach people the right way. Use these tips to get started and to make the best out of your content.
About the author
Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.