Tips for a Successful Mobile Marketing Strategy

Mobile devices are a major part of most American’s lives, It is not uncommon for people to check their phones multiple times an hour. Mobile is the perfect platform to market on because of its wide reach. By marketing on mobile devices, you can reach your customers where they already are. Because of all these people coming to websites from mobile, it is even more important to have a mobile site that works.

Mobile Friendly

Before you think about the content you post on your website, first make the website mobile compatible. What works on desktop might look odd and awkward on mobile, so you need to dedicate some time to optimization. A mobile site should load quickly and be easy to navigate on the smaller screen. Additionally, take advantage of autofill options that will save your customer having to type everything out on such a small keyboard.

Formatting

Making a site mobile friendly goes further than just optimizing the site, it applies to the content you post as well. On desktop you can have longer headlines and various tabs in menus, but that will not translate well to the smaller screen. When people open a mobile page they aren’t interested in the navigation bar, as it would likely take up too much room on mobile.

Limit Blocks of Text

Further, try to limit the number of clicks it takes to navigate the site, you want visitors reading content not menus. When writing content, avoid long blocks of text as it will quickly fill the small screen. With the limited screen space focus on shorter paragraphs and use bullet points to keep the density of words under control.

Checkout

All of these principles apply to mobile checkout as well. Buying a product should be the easiest thing whether you are on mobile or desktop. However, checking out on mobile can be frustrating if the process is not set up correctly. Try to avoid overly complicated checkout systems; only ask for the information you need to complete the process. Pay special attention to the checkout process and keep it simple so people don’t abandon their purchase due to a poorly made system.

Make it Personal

Marketing is most effective when there is a personal connection. Customers want to feel listened to and that their needs are being met. This means putting yourself in the customer's shoes. Try adding a welcome message when a new person visits your site or subscribes to your newsletter. Show customers products based off of where they live or what they looked at the last time they logged in. Think about the individual and what would make them feel special.

Social Media Connections

Social media is king on mobile. Apps like Facebook, Twitter, and Instagram are giants in the mobile space. Companies from across the world market their products on these social media hubs and you should too. By creating company or brand accounts, you are exposing your products to a larger audience. Post information, pictures, and videos on your social media channels and encourage customers to engage.

Videos in particular are a good way of getting your customers to look at a product longer. People would rather watch a video than read an item’s description. If you can summarize a long article in a two minute video, the video is likely to do better because it is faster to consume. Videos are also great content to share on social media to encourage people to go to your site.

Mobile marketing is incredibly important to any company. The market on mobile is simply too large to ignore. In fact, the market is so large that you need to devote time to making mobile marketing a priority. The first step is to make your company website mobile friendly. Optimize the website to make navigation and purchasing as easy as possible for your customers. Once you have your site set up, make it feel personal. Add small features such as welcome messages to your site to make the customer feel welcome and appreciated. Post on social media to encourage customer engagement. Videos are a great way to inform and engage customers because of their quick consumption time.