Using Events to Market Your Business in 2018

If your business is reliant on local clients you may want to consider event marketing. Events such as festivals, races, concerts, or street fairs are a great opportunity for you to attract attention and generate more leads and customers. It's actually one of the fun ways you can promote your business - all while talking to them in person.

The type of events you opt for will sometimes be more obvious (like bicycle races if you're selling sports equipment), but sometimes you'll have to dig deeper and find the event that goes well with your line of business. To successfully advertise your business with the help of events, we've come up with a list of things you can do to hit the mark.

Product Giveaway

This is one of the best ways you can get people to remember your brand. Whether it's T-shirts with your brand name written on it, bags, or even coffee mugs - the result will be that your potential customers will be taking your brand-name to their home. For best results, you should always think about matching your product with the needs of an event. You'll have better results if you're giving away cold drinks to contestants on a hot day than giving away coffee mugs. You can also give out vouchers for any service your business is offering.

Use Events for Retention

Besides being great for generating new customers, events can be even more effective as a way to say thank you to your most loyal customers. It's vital that you recognize the people that are vital to the success of your business and invite them to an event. And that's not all, as corporate events can also help you retain your staff - something more and more businesses are struggling with as many millennials change up to three jobs per five years. Use the company events to share your plans for the future and give them something to look forward to - and you should have an easier time managing their expectations.

Make Your Own Memorable Event

While attending events and marketing your business is a sure way to get the word around, hosting a one-of-a-kind event can do considerably more. While it does require a lot more planning and a bigger budget, it's the single best way to have people talk about your brand when it's all said and done.

The most important thing here is to offer something new to your clients, which can be difficult with so many brands hosting events on daily basis. However, there are some professionals like kombi bar who can help you out and organize a unique event for you, one that your clients won't forget anytime soon.

Advertise the Event

While events are great for marketing your products / services, they won't do you much good if people don't show up. This is why it's important to get the word around, especially to your existing clients and try to get them to come to an event. You can use email newsletter for this, or social media platforms - as these are the best and fastest ways of communicating with your customers. The better job you do at advertising an event - the more of an impact that event is likely to have.

Bottom Line

After the event, don't forget about the follow-up. Publish the photos on your social media page, send emails about the great time you had, etc. Simply put, without the follow up you'll have less of a chance to move the attendees down the pipeline - towards becoming loyal customers.

Events are only going to be effective if you really make an effort to make them interesting. Make sure your booth stands out, pick only communicative employees - ones who won't have a problem talking to clients all day and being cheerful while doing it. Small things like these can really make a difference in perception of your brand as events are one of the rare chances where your clients will get to see how you perform in person.