What are the Backlinks? And how to build them up in 2021?

Do you own a website? If yes, then you are familiar with the importance of backlinks. For any website to be successful, backlinks play a pivotal role. Your website cannot take the strain of competition in the absence of backlinks. For the readers who aren't aware of backlinks, here is a quick definition.

The online viewers are redirected from one website to another through the backlinks. For instance, you are on a particular website for some information. You end up finding a backlink on that website. Clicking on that backlink will redirect you to other websites where you may find better and exciting knowledge. The quality of backlinks for a website holds significance because it improves its ranking on the search engine. The quality backlinks endorse the fact that the website has authentic and quality content.

It makes backlinks extremely important for your website. Suppose you manage to get a significant number of quality backlinks on your website. In that case, your website will become more popular on search engines. Google uses the SEO algorithm that takes backlinks into account while determining the ranking of a website. Having a higher number of quality backlinks will give your website a good SEO ranking. Your job doesn't end on just acquiring the backlinks, but you must monitor them from time to time to ensure quality backlinks. You can do that manually or by using a backlink checker, which checks links automatically and more efficiently.

Mostly SEO campaigns rely heavily on two elements. One is to produce quality content as they say content is the king. The other aspect is to find quality backlinks. However, in 2020, a great deal has changed as far as SEO is concerned. The changes have been abrupt from updates in the Core Web Vitals to Google My Business with news features considering COVID. But the changes still ensure the importance of backlinks for the websites. Building quality backlinks isn't an easy task. Getting an established and renowned website backlink on your website requires the application of smart strategies. Some of the techniques you can adopt for building backlinks on your website include the following:

Link Roundups

Wondering what link roundups are? Link roundups are responsible for curating some of the great content in blog posts weekly, daily, and monthly. A designated person runs the roundup in every industry. So, the first step for you is to find the link roundups in your specific industry. Once you find the person who runs the link roundups, prepare the script of your content. Let the designated person know that your content exists with a suggestion that they might want to include it in their next link roundup. If your content fits well with the person, it will get a place in the roundup, giving you that juicy backlink. Sounds easy and exciting, no?

Broken Link Building

Broken link building is probably the most favorite method to get backlinks. Here is a breakdown of the process to use this strategy for your website. Add Check My Links as the first step to Google Chrome. Add a free Google Chrome extension named Find My Links, which will help you find broken links on any page of your choice. The second step is to find the website. If you haven't made up your mind about a specific site, you can find websites searching for keywords related to your industry.

The top sites that show up on Google or any search engine are good enough to get backlinks. The third step is to check the broken links finally. Go through different pages of the website and run the Check My Links extension. It will show you all the broken links on that specific page. In case you are confused about broken links, these are the links backlinked to pages that no longer exist. After finding the broken links, let the website know that their backlinks are broken, and you are here to offer your content as a backlink replacement. Send them an email and make it more personalized to get more links.

Podcast Backlinks

Do you know you can get significant traffic on your website through podcast backlinks? You can either host your podcast or be a guest on other podcasts to build backlinks. If you got invited as a guest on a podcast hosting website, the host website would link to the guest's website for that episode. It will lead your fans and potential listeners to land on your website. Having your website linked in the podcast will make people search for your company's name. It will send positive signals to Google, hence leading to improved ranking for your website.

Guest Posting

One of the leading strategies to build backlinks is guest posting. It is one of the best ways to circulate your website. In this, you must write exciting and engaging posts as a guest on a well-reputed and established website within your industry. Catchy content will get audience appreciation. It will eventually lead to increased traffic on your website. If you continue with guest posts, the chances are that the website owners will backlink their sites to yours as a reward.

Infographics for Backlinks

The craze and need for infographics have increased significantly over time. Infographics are in high demand even by the search engines. The visual data is playing a significant role in building useful backlinks. Invest in infographics about your topics and niches. Several publications curate and publish infographics regularly. Get your infographics published on these websites to build valuable backlinks on your website.

.edu Resource Page Link Building

Do you know that links from .edu are super powerful? How do you get a university website to link to your website? Most colleges and universities manage resource pages. These pages link to content that is beneficial for their students. If you think your content can benefit students, find the resource pages related to your niche. Go through your content and find the best piece of content shared on the resource page. Email the content piece to the person running the resource page. If your link clicks, the organic traffic of your website will increase significantly.

Conclusion

These are some of the most effective strategies that you can use for building backlinks on your website. In addition to these strategies, remember that you need to promote your content successfully. You can never reach your audience if you aren't marketing your content smartly. Use all the digital platforms along with the strategies mentioned above to continue growing quality backlinks on your website.