What to Do When You Have a Great Product & No Digital Marketing Skills

When you have a product that you can’t get out there it’s frustrating. It can be worse when you don’t have the necessary skills to properly advertise it. Let’s take a look at what you can do to get the ball rolling.

In today’s day and age, even the simplest things like selling a product can be tricky. With things like advertising and media being more and more digitized, it can be more difficult if you don’t have the right skills. The road to digital marketing requires certain steps.

What Are the Fundamentals of Marketing?

Marketers generally start from the bottom as a specialist. They eventually make it up to manager, then up to director. Some marketers skip the specialist role in general. Since the marketing field requires a lot of expertise, you need to have more knowledge of things such as having a presence on social media and digital marketing as well as many other niche subjects.

What Skills Do You Need to Market Products in Today’s Highly Digitized World?

Social Media

A person needs to have specific knowledge about social media as well as the do’s and don’ts of how to advertise properly using it. They need to be concrete in their information as well as engaging.


It is important that a marketer knows how to approach a buyer. If their presentation isn’t on target, their product or brand isn’t going to get the recognition it needs and won’t sell.


A product can’t sell itself based on imagery. The marketer has to be descriptive when creating a synopsis of what they are offering and how it’s beneficial to the target audience. Why is this a good product for them?

Business Basics

It is important for marketers to understand business basics as they will need this skill along with financial planning. This is why marketers are separated from other positions in this field. It is highly specialized.

Listening Skills

Those in marketing are constantly listening. It opens doors for opportunities. This will allow someone to connect with others and it requires one to do a fair amount of analysis. When being trained in customer analysis you will learn how to listen.

Decision Making Skills

Marketing professionals have high levels of audience intuition. A big part of marketing is clarifying the data in order to understand and target the proper audience. If your marketing isn’t reaching the right people, you won’t reach the sales numbers you want either.

Following these steps is an easy process once you break it down into smaller pieces—one piece at a time. Using these simple guidelines are not only for marketing but people in other types of business as well. Soon you will see improvement in sales, no matter what product you are branding. However, if you feel like you’re unable to do all of this on your own, don’t sweat it. You could always outsource to a digital marketing service, like that from Ballantine.

About the author

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.


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