Why Small Business Owners Must Choose The Best Web host From The Start

Smart small business owners of today understand the importance of establishing an online presence as soon as they can. They do this by setting up a website or a business blog.  Unfortunately, some of them fail to give adequate attention to the foundation of their online presence, which is the web hosting that their site is served to the world from.  Many focus solely on the quality of content, leaving them esposed to the dangers and limitations that come from choosing the wrong web host.

Brendan Wilde at Umbrellar who are web hosting specialists, has a theory why businesses do this. “Small businesses often make the wrong choice when it comes to picking web hosting because they often underestimate their business and its potential, and choose a “make do solution”. When they start to witness rapid growth, however, they soon see the impact of selling themselves short at the beginning”.

For every new small business, the most important goal is to quickly become profitable. Choosing the wrong web hosting can even prevent you from reaching that goal.

 What are the negative effects of picking a bad web host or the wrong hosting package for your small business?

Loss of income

The importance of a website or a blog is to ensure your potential customers have somewhere to go when they need information about your goods and services.  The platform also serves as your tool for communicating current developments in and around your business.  If you run an e-commerce business, your website also doubles as your store front. When your site goes down as a result of poor hosting or the wrong hosting package, you lose potential income. In some cases, you may lose customers that would have had a high Lifetime Value to your business. This outage that hit Amazon cost them $5million over a 40 minute period. Your small business will probably not lose that amount, or you would be called a big business, but when it comes to the growth of your business every customer counts.

A cog in the wheel of your SEO efforts

When creating high quality content for your small business website you are looking to get high rankings in the search engines. Poor web hosting, however, can limit the speed of your website.  This is a big problem at this time when site speed is an important metric for search engine ranking. Similarly, if your site is always down when site engines are trying to visit, your ranking will be negatively affected.

Low Security

Although there is no 100% certain solution to keep your website secure, choosing the right web hosting solution will place your website closer to being 100% secure. A reputable web host will have adequate facilities to keep your website safe from the activities of cybercriminals. In the rare case of a cyber-attack, they will be able to restore your website date because they will have it backed up remotely. They will also be on hand to provide round the clock assistance on any other issues you may have.

Choosing the right web hosting platform from the start of your small business is very important.  It can save you a lot of hassle as you trade, and improve the results you get online.