Conferences can be fun; meeting new people, exchanging ideas and building relationships are interesting activities to engage in.  It’s not unusual for that initial fire to burn out after making an acquaintance at the event. In fact, for some, the relationship wanes as soon as they get on the plane.

Conferences provide a great opportunity for like-minded individuals to meet and find solutions to common interests. They are also an easy way to build business contacts that might have otherwise, been hard due to tight schedules and personal engagements. Unfortunately, most conference attendees fail to build on the opportunities within. Here are seven easy ways to maintain lasting business relationships after a conference.

A B2B appointment setting is where you set an appointment to discuss with another business about products and services.

Pretty simple, right!

If you have any experience in this domain, you know that isn’t an easy-going task.

Appointment setting is one of those complex, shared responsibilities between marketing and sales. It’s up to marketing to nurture leads and arrange a stage for conversation, but it’s up to sales to stretch out.

Consumers go to countless websites on a daily basis with one goal typically in mind, finding out information about selected products and/or services.

That said is your website ready to take on the numbers of consumers that will hopefully be paying you a visit sooner rather than later? If not, then you need to set aside the time required to get your website ready for show.

With thousands of businesses in every industry and niche, how exactly does one distance itself from the herd? To say it's difficult for your business' brand to get noticed is an understatement. Every technique you can think of and channel you can tap into has already been tried out and tested by other market participants. Getting noticed requires a unique and effective aspect to marketing your brand to consumers and investors. Here are four you can easily test out yourself.

Managing information across an organization can be challenging for any business. Not to mention small and medium-sized businesses, who must have a smooth process both externally-facing as well as inter-departmentally, with notably fewer resources to pull from.

While many organizations are seeking the best solution to streamline, they might be passing up an obvious tool that can be easily used for internal and external purposes.

Successful companies are always looking for ways to improve. Sometimes they perform internal audits or assessments in search of things that could be done better or more inexpensively. When evaluating operations, here are five common areas where improvements may be needed.

In today's workplace, it's essential to always be productive. However, with an array of distractions facing workers, productivity often falls by the wayside, because of this, organizations are constantly looking for ways to improve productivity and eliminate distractions. While there are numerous ways to do so, here are some of the most effective ways currently in use.

Email marketing today is considered to be the most powerful techniques made available online for businesses today. And it can be really tough to know when and where you could start. And while lot of marketers seem to understand the basics make sure to personalize the copy, make the call to action pop, and segment your email lists. Most still continue to overlook as a component of effective email marketing where emails too continue to have a visual appeal. Oftentimes marketers do give a lot of time to email design when it time to launch a marketing campaign. This actually makes perfect sense. You have an announcement, event or kick of campaign right with a darn good email.

Today, many companies are opting to forgo the brick and mortar office space and instead turn to a virtual office. While this may work for some companies, it’s not a good idea for everyone. If you are in need of traditional office space, you can make it as great as you please. There are so many great ways that you can create a productive and engaging environment. Take a look at some office interior design choices you should make.
 

More and more people are becoming aware of the importance of preserving the environment. This mega popular culture of environmentalism has now spread to small businesses and large companies with amazing results. Here are five points to inspire startups to go green.

Starting a Green Business Produces Favorable Public Relations

Businesses that stress to the public they are starting green or becoming green earn the appreciation of environmentally concerned consumers. The effort to start green or go green should be part of the advertising department's plan and launched in marketing campaigns. Many green businesses may also find their public relations improve more if they donate a small percentage of their profits to environmentally beneficial causes.