4 Steps to Running a Successful Leaflet Campaign

Whether you’re a fast food restaurant or digital marketing agency, many different businesses can benefit from a leaflet campaign. At least, that is the case if you know how to plan an effective strategy when distributing leaflets.

If you are searching for methods to boost success levels with your leaflets, you have landed in the right place. This article will detail the four main steps you need to take when it comes to maximizing your leaflet campaign.

1. Target the Right Audience

Before you even get started, you have to pay attention and clearly identify your target market. After all, there’s no point in sending your leaflets out to people who will have no interest in your business — this will just be a waste of resources.

On the other hand, target the right people and you have a much greater chance of receiving responses — although err on the side of caution. If you make your target audience too precise and small, this will result in a really small pool of people for your leaflet campaign.

2. Feature a Clear, Eye-Catching Design

If you produce a drab, uninspiring leaflet, what does this say about your business? Well for people that come across your promotional effort, they will be left similarly uninspired by your business offerings. Oh, and that leaflet will quickly end up in the bin, regardless of what you are promoting.

To avoid such an issue, it is imperative you put your creative hat on and design an attractive, eye-catching leaflet. Utilize bold colors and vibrant designs. However, don’t push it too far. You don’t want your message to become muddled and unclear to the reader. Ensure the text is nice and clear to view.

3. Provide a Unique Contact

Do you want to gain a clear picture about the performance of your leaflet campaign? If so, you need to place a unique contact method on the leaflet.

Think about it: if you simply add a standard method of contact onto the leaflet, how will you know if people are contacting you due to the leaflet campaign? They could simply be getting in touch due to information found elsewhere.

With this in mind, it’s important to create a unique contact method which is specifically for the leaflet. Thankfully, there are various options available for this contact detail. You could go with something visually impressive like a QR code. Or, it could be something as simple as a particular email address, or a URL link to a different webpage.

4. Have a Specialist Distribute the Leaflets

It’s true: you could go door-to-door and deliver the leaflets all on your own.

The bad news is this isn’t the most effective method of getting your promotional materials around. The good news is there is an alternative option which is simple to utilize.

That option is by using a specialist mailing house. For instance, Washington Direct Mail is a Royal Mail leaflet drop expert. If you were to enlist their services, they would know the best way to target potential customers, the best way to distribute the leaflets, and the best way to complete the campaign in a swift fashion.