June, 2022

7 Rules for B2B Technology Marketing

Rules are made to be broken, right? Well, maybe not all the time. In business, there are certain rules you should stick to in order to succeed. This is especially true in the world B2B marketing.

B2B marketing is a complex process that requires a different approach than B2C marketing. To help you navigate the waters, we’ve put together a list of seven rules that all B2 B technology marketers should live by:

Ultimate Guide On How A Business Can Come Up With A Successful Performance Creative

Creatives are an important tool for achieving business goals in marketing. Well-made creatives can ensure the success of an advertising campaign, while bad ones can lead to complete failure.

How to Make Your Home Office More Comfortable for Productivity

Working from home has become more commonplace than ever before over the past few years, with millions of people around the world making an unexpected change to remote work due to the COVID19 pandemic. This has led to a huge shift in how remote working is viewed, with many companies now making it a permanent feature in their workforce, and others switching to become completely remote. This has also given many people a better chance to start their own home-based business from their home office. Whether you’re thinking of running your home business full-time or are planning to use it for a side income while also working remotely, here are some ideas to keep in mind to keep your home office as comfortable, effective, and productive a space as possible.

Things Every Business Should Be Doing Right Now

The majority of the difficulties in starting a business depend on doing the little things correctly. Any good coach will tell you at some point that the fundamentals are what get you to the top. That is why you should put this sentence and have it as a perspective in every activity of your life, whether it is sports, video games, business or even math. There are many factors that play a huge role in the making and success of a business, many depend on your choices and will make or break your business right from the beginning. So, if you are considering starting a business, make sure to follow these important business rules:

Business Process Management Fundamentals: Everything You Need to Know to Implement BPM

Business Process Management (BPM) is a fundamental approach every company needs to improve internal processes and get work done. But if you’ve never used BPM in your operations before, it can seem intimidating and confusing to navigate. At the same time, you need to be implementing BPM for business success down the line. If you’ve been looking to brush up on the fundamentals of BPM strategies, keep reading as Idea Cafe shares everything you need to know below.

How To Get Involved With Your Marketing Plan Regardless of Your Computer Savvy Skills

Every entrepreneur has a unique set of skills. Some are talented public speakers while others have amazing organizational skills. If you are interested in developing your business’s marketing plan but you don’t feel very comfortable with technology, it can be hard to know where to start.


The truth is that no matter how computer savvy you are (or aren’t), there are many ways for you to help develop your company’s marketing strategy. From hiring outside professionals to developing your own digital literacy, here are some of the best ways to be involved in your company’s marketing plan.

Top 7 Marketing Tips That Will Boost Your Business

Whether you run a medium sized company or your small startup is just beginning to flourish, effective marketing campaigns can truly boost revenue and profitability. With good marketing strategies you can create brand awareness, showcase your service or product to a wider range of people, and build a loyal customer base. Here are a few top marketing tips to help improve your business.

6 Top Tips to Improve Your Businesses Finances

Being in business can be a costly affair, and it is crucial that business owners are able to balance and manage finances in order to keep their company thriving, or at the very least, afloat.


If you feel like you need a little bit of help in this department, then you will not be the only one!

How You Can Create and Implement a Business Improvement Plan

When you are running your own business, it is important that you focus on the future as much as possible. You want to create a sustainable business for the future as much as for today. To achieve this, you need to start looking at business improvement. Staying the same and doing the same day in and day out (yet expecting different results) is not going to help you or your business.

Why You Need an Improvement Plan

Your business needs to make changes for many reasons. One of these reasons is to stay current with your competitors. If you are not focusing on improving your business and what it has to offer, then you will find that your competitors will step in and take your customers. An improvement plan that is implemented and used over the next few years will help to elevate your business and help to take it to the next level. This next level may involve diversification, or it may involve growth into new markets. If you are not utilizing an improvement plan, then you will find that your time, energy, and efforts will be wasted and often misdirected.

A Guide To Building A Website For Your New Business

If you are starting a new business, then you will know that there are so many different areas that you will need to consider. A business website is an essential tool for any young company, no matter the industry that you are operating in. A high-quality business website will lend legitimacy to your organization, help you to expand brand awareness, and increase your reach with customers. However, to ensure you are able to realize all the potential benefits and hit the ground running, you need to build a high-quality business website.